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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

Posted by randfishAre you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your...

From being too broad to being too lazy: three common PPC fails 

PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like...

An introduction to innovation in consumer search optimization

It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers...

Unwrapping the Secrets of SEO: How About.com Got Its Groove Back With Domain Splitting

Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through...

The MozCon 2018 Final Agenda

Posted by Trevor-KleinMozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today. There are some...

Unwrapping the Secrets of SEO: Sports Betting Joins the SEO Fast Track

Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an...

The 2018 Search Engine Land Awards Shortlist

Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over 600 members of the search community are expected...

A review of the payday loans algorithm in 2018

For several years, the search term ‘payday loans’ has regularly attracted more than 200,000 searches per month on Google.co.uk. Whether providing loans or generating leads, the payday loans industry has...

Backlink Blindspots: The State of Robots.txt

Posted by rjonesx.Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in...

How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your...

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Recommended Marketing Podcasts: Week of January 1

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this...

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