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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to...

9 Important SEO Habits You Should Adopt Now

Want to improve your SEO strategies and skills to move the needle even more for your organizations and clients?Then it’s time to ditch the bad habits and start creating...

Google Said Focus On Building A Site That If Google Doesn’t Rank Well, Google...

Google's John Mueller said it is wise to think long term with your web site and build a site that is so fantastic that if Google...

3 Big Reasons Why You Must Audit Your Internal Links

Link acquisition has been all the rage in SEO for as long as most of us can remember.What is interesting is the lack of attention paid to internal...

Here’s what happened when I followed Googlebot for 3 months

On internet forums and content-related Facebook groups, discussions often break out about how Googlebot works – which we shall tenderly call GB here – and what it can and cannot...

Google Testing Expandable Related Queries In Search

Google is testing new functionality for the related queries section you see at the footer of the Google search results. This shows Google giving the...

Google’s John Mueller on Why Some Sites Rank

In a Google Webmaster Hangout Google’s John Mueller was asked why content published on an established site tended to rank higher. The publisher asked why articles on this...

Technical SEO in the wild: Real-world issues and fixes

A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine crawlers and indexing systems. In the real...

Using a New Correlation Model to Predict Future Rankings with Page Authority

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study...

Google Madrid Gets Blowup Dragonfly

Here is a photo from outside of the Google Madrid office with a dragonfly balloon being placed at the company. I suspect it is in protest...

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