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Thursday, April 26, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google confirms rolling out a broad core search algorithm update earlier this week

Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. The...

SearchCap: Google algorithm update, changes to autocomplete & regional content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, changes to autocomplete & regional...

Hreflang tags: How to serve correctly regionalized content

Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The...

Search in Pics: YouTube Space replica, Google Maps art & baby shower cake

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

How to force Google to recrawl your website

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google...

Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Posted by randfishThe lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing...

Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post...

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many...

Google Assistant sometimes uses AccuWeather when their weather service fails

When Google's first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses AccuWeather when their weather service fails...

Compare 15 marketing automation platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI...

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