Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SEO Contest Exposes Weakness in Google’s Algorithm

A Facebook SEO Group held a 30 day ranking challenge. A top ranked winner was a website written entirely in Latin. The winning results exposed how weak Google’s...

The Advanced Guide to Keyword Clustering

If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword...

New Website Audit to Satisfy the Most Demanding Users

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.A website audit is arguably one of the most important tools in the SEO...

Googlers Dress Up As Google+ Ghosts

This photo was from back around Halloween but it is pretty funny because you have Googlers at Google dressed up as Google+ ghosts. This was...

Veterans Day 2018 Logos From Google & Bing

Yesterday was Veterans Day but it is also being observed today, Monday, in America. Google and Bing have special home pages and logos for the...

When exact match isn’t exact anymore: A script to regain control

I don’t understand why Google keeps messing with exact match. They named it “exact” for a reason, didn’t they? And yet, they keep getting away with messing with it. Don’t get...

Google Testing Moving Magnifying Glass In Related Searches

Hold on to your hats, Google is testing moving the magnifying glass from the right side of the related searches box to the left side of...

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270] Attend SMX - Click Here Learn More About...

Google Hotel Highlight Icons May Now Trigger Overlays

Sergey Alakov spotted a new Google hotel search results test, this one with the hotel highlight icons triggering overlays on top of the listing. This...

How to Develop Your In-House SEO Structure

In-house SEO is a different beast than agency SEO.With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once.Your focus shifts toward a...

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