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Sunday, July 22, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

A guide to redesigning a website without affecting SEO

One of the biggest misconceptions among website owners is that SEO only needs to be done once. Unfortunately, this isn’t the case.  Numerous fractions are altered during redesign including code and...

Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday

Posted by Dr-PeteWe're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the...

How to keep your ecommerce site error free

Due to the large number of pages involved, ecommerce sites can see striking SEO improvements when errors on those pages are addressed. Let’s talk about what you need to do...

The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing...

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has...

Writing SEO meta descriptions in 2018: best practice across mobile and desktop

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful....

How to Optimize Car Dealership Websites

Posted by sherrybonelliGetting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local...

How to monitor your competitors’ content marketing efforts

Can I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics...

Pulse: A Synergy of Bits and Brains Steepens Your Digital Learning Curve

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As...

Link Gratitude: Give Some Thanks After Someone Links to You by @annaleacrowe

What do you do after someone links to you? Loren Baker has found the answer. And it’s pretty genius. You shower your link devotees with a motherlode of thanks. Baker has...

What Do SEOs Do When Google Removes Organic Search Traffic? – Whiteboard Friday

Posted by randfishWe rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have...

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