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Thursday, February 22, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfranWhat does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out...

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $209M...

Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google...

Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality. The post Google Chrome extensions bringing back ‘View Image’ & ‘Search...

How videos generate quick SEO results

In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates...

International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The...

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlowDigital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about...

Search in Pics: Valentine’s Day at Google, giant light bright & no Googlers allowed...

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

Winter Olympics Google doodle for day 8 of the games marks the Lunar New...

Google's Winter Olympics doodle series will include 17 doodles, with a new animated image for each day of competition. The post Winter Olympics Google doodle for day 8 of the...

Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd...

An interview series highlighting 2017's Award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners iCrossing,...

NY federal court decision threatens embedding and linking across the web

The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits. The post NY federal court decision threatens embedding and linking across the...

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