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Monday, September 24, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

The 9 Most Important SEO KPIs You Should Be Tracking by @SEOBrock

Your website is beautiful. You’ve invested heavily into content marketing. You’ve spent countless hours developing buyer personas and zeroing in on your target audience. Now it comes time to present...

SEO Maturity: Evaluating Client Capabilities – Whiteboard Friday

Posted by HeatherPhysiocClients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of...

Google May Remove Sites Blocking Users Over GDPR From Search?

As you know, when GDPR, the European law about data privacy regulations across the web, went live - some sites simply decided to block any European visitor from visiting their...

Google: We Show Original Date Or Last Modified Date In Search Results Snippet

Google's John Mueller said in a webmaster hangout video that Google can show either the original published date or the last modified date of URL in their search results snippets....

How to get your digital marketing organized and motivated

One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They...

How to Generate Persona-Based Content for Organic Search

If you want to perfectly serve the needs and interests of your users, you need a clear content strategy.  In this article, I would like to show you how you...

Google My Business Adds Localized Business Names

I am told this isn't exactly new, but I don't think I've covered this before. Google My Business now lets you edit the localized version of the business name. ...

Google Algorithm Update On September 11th

I was offline the past two days but when I came back, I saw a nice amount of chatter of a possible Google update starting around September 11th. Most,...

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

Posted by MiriamEllisYour local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your...

Visualizing Time: A Project Management How-To Using Google Sheets

Posted by R0bin_L0rdThe short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve...

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