Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Why NAP & User Experience Are Crucial to Local SEO

While it’s no secret that mobile usage surpassed desktop usage in 2015, another fact that often goes unnoticed is the change in user behavior in terms of the...

7 inspiring email templates – Search Engine Land

Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to...

Google Says Hard To Understand URL Structures Can Lead To Indexing Issues

Google's John Mueller said on Twitter that sometimes hard to understand and really complex URL structures can lead to pages being removed from the Google search...

How to Choose a WordPress Plugin

WordPress plugins are helpful. But they can also slow a site down, invite hackers and even cause a Google penalty. These are my top five considerations when choosing...

Google & Bing Support ETag/If-None-Match

Google's John Mueller said Google does support ETag/If-None-Match after this Search Engine Land article shows that Bing supports it. He said it is rare to...

Google Organic vs Ads, SEO Tips, Sundar Pichai on Core Search & Happy Holidays

This was a very slow week in search, because of the holidays and New Years break. But I did scrounge up some topics to cover....

SEO tips, tools, and how to’s: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of...

Where & How to Get the Right Reviews for Your Business

Online reviews play a huge part in the modern customer’s journey.Earning reviews is a necessary part of any modern marketing strategy.But where should you get started if you...

Mueller: Focus your SEO on Google’s status quo

Though web browsers are becoming more and more advanced, that doesn’t mean you should build websites that you know only the latest web browsers support, nor should you build websites...

Google Search Doesn’t Look at Max-Age Value Of JavaScript Or CSS Files

Google's John Mueller confirmed that Google won't be looking at the max-age value of your JavaScript or CSS files when crawling and indexing those details. John...

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