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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Search Console Speed Report Not Coming That Fast

Google announced a new speed report in Search Console that they are beta testing while at Google I/O. They told us all to sign up...

The middle ground for single keyword ad groups (SKAGs) Search Engine Watch

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups...

Twitter Experiments With Showing Users More Ads

Twitter is displaying more sponsored posts in users’ feeds in an experiment that tests how often ads are shown.This test was confirmed by a Twitter spokesperson in a statement to...

What Your Google Tag Manager Container Should Contain – Whiteboard Friday

Agencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to...

Google Algorithm Update, Two Indexing Bugs, New Mobile Search Design, Quality Raters Guidelines &...

It was a pretty busy week with a possible Google search algorithm update on Wednesday. In addition, we had two different indexing bugs, one on...

How I Learned Productivity Wasn’t Enough (& What I Did to Balance It Out)

I’m Type A, anal retentive, and organized to my core. I have big ambitions and know it’ll take a lot of work to accomplish them.Because of all that, I’ve been...

The new realities of local search

The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate...

Google Algorithm Updates & Data Refreshes Are Different

All of you know there are ranking algorithms, data refreshes and infrastructure changes - those are the big three. There are other things in search,...

How crawl budget has changed in the last 2 years

Understanding crawl budget is an often overlooked part of SEO. But a two-year-old post my team wrote about the topic is practically ancient history in the SEO industry. So, in...

A SKYPE License Plate On Tesla

Louis Gray snapped a photo of a Tesla at the GooglePlex, main Google offices. The license plate is SKYPE. Yep - the company Microsoft owns. ...

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