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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Faceted Navigation Intro – Whiteboard Friday

The topic of faceted navigation is bound to come up at some point in your SEO career. It's a common...

Google Assistant Gets Redesigned on iOS and Android

Google’s Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input.Originally designed primarily for voice input when introduced two...

Google Waymo Trucks

Here is a photo of a truck with the Waymo name and logo on it. Waymo is Google's self driving car initiative. Is this a self...

Facebook Makes it Easier for Businesses to Hire for the Holiday Rush

Facebook is rolling out new job tools to help businesses hire seasonal employees for the upcoming holiday season.US retailers hired over 525,000 seasonal employees last year to help with the...

Website redesign mistakes that destroy SEO

Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because technology, trends, and the expectations of users change over time,...

Google Search Console Stats In Search Results

Google is now showing Google Search Console statistics and a brief dashboard directly in the search results when you are the verified owner of the site...

Google Shows Your Site’s Average Ranking Position for the Keyword You Search For

Google Search Console stats have begun showing up in search results when users look up a query their site ranks for.Want to see how your site ranks for...

Choosing an enterprise call analytics platform

The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses...

Google Says With Mobile-First Indexing, App Interstitials Can Be Problematic

Google's John Mueller posted a PSA yesterday on Twitter saying that with the mobile first indexing rolling out, that if you have app interstitials and if...

Instagram Launches Snapchat-style QR Nametags

Instagram has introduced another Snapchat-inspired feature that makes it easier for users to connect with people they meet in-person.The new ‘Nametag’ feature is a scannable identification card that lets people...

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How Ready Is Your Mobile Channel for the 2018 Holiday Shopping...

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