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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

YouTube Makes Up 37% of Mobile Web Traffic Worldwide

According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.The report from Sandvine details which apps generate the most downstream mobile web...

The majority of listings for car accident attorneys on Google are fake

If you work with attorneys, you may have noticed recently that there is a massive amount of spam that seems to be growing like weeds in Google’s local results. Let...

Google Search Update Fluctuations From March 20th to 22nd

As you know, we had a pretty big Google update that Google confirmed as a core update on March 12th. Around March 20th, 21st and...

My Boss Got an Email Saying Our SEO Sucks

Everyone is always trying to steal my business.I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work.The proliferation of...

Google AMP, mobile-friendly testing tools support code editing

Google announced that its AMP and mobile-friendly test tools both now support the ability to edit code and rerun the test, live. So if you want to make changes in...

Google’s rel=prev/next Communication Method: Nothing Has Changed

Google keeps saying the same thing over and over again regarding their communication around the rel=prev/next blunder. Simply that nothing has changed, to do pagination...

How to Use Facebook to Learn More About Your Audience

Are you despairing over the loss of data available within Facebook Audience Insights?With the privacy ballyhoo, Facebook made the decision to reduce its Audience Insights tool to only...

TravelTime maps API lets users search by time rather than distance

In the world of digital maps, distance is king. Distance (proximity) has become an explicit ranking signal for mobile search on Google. But for many, time is the more important...

Google Images Testing Article Slide In Feature

Here is a new test spotted by Jose Varghese on Twitter where Google Image search is letting you drag up the article an image is sourced...

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR).After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes.But...

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