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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Says Trust Associations & Memberships Are Not Used As Direct Ranking Factors

Since I posted about the the story the other day that Google does not use the BBB, Better Business Bureaus score or reviews as well as...

Recovering SEO traffic and rankings after a website redesign

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design...

Google Says Quality Raters Guidelines Are Not One-To-One With Their Ranking Algorithm

I feel like Google has to spend more time telling SEOs to stop obsessing about specific details then helping with technical SEO issues and I called...

Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement...

Google adds event listings, detail filters in Google Search Console performance report

Google added a new set of filters around event markup in the search appearance filter in Google Search Console‘s performance report. This new filter lets you see how well your...

Google Update, News Publishers Ranking, BBB & Trust Signals & Google Audit Tools

This morning there may have been a new algorithm update impacting search rankings in Google. Google confirmed there is an issue they have fixed or are...

19 Daily Habits That Make You Less Productive (And What to Do)

Regardless of how much planning goes into long-term goals, your day-to-day workflow typically prevents those goals from happening.It’s simple to set a goal that’s five years away. It’s also simple...

4 new search metrics in Google Ads to give you what you really wanted...

Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches...

Early Signs Of A Google Search Algorithm Update Possible

I am seeing some early signs that there may be a Google search algorithm update rolling out this morning. There is some early chatter in some...

How Reliable is Google’s Web.dev SEO Score?

Google’s Web.dev tool offers an SEO score. The score offers a score from 0 to 100.  What does the tool measure for the SEO metric and how useful...

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