Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Troubleshooting Local Ranking Failures [Updated for 2018]

Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be...

Memo to the Modern Marketer: Five Content Trends Shaping 2018 (Hint: They All Start...

Every new year brings a new set of challenges to content marketers. Just when you think you’ve created a solid content strategy, Google tweaks its search engine, other technology companies make...

5 content distribution strategies for 2018

So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach...

Har Gobind Khorana Google doodle celebrates first chemist to construct a synthetic gene

Born in Raipur, Pakistan, Dr. Khorana received the Nobel Prize while doing research at the University of Wisconsin in 1968. The post Har Gobind Khorana Google doodle celebrates first chemist...

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when...

Google announces solution to longstanding AMP cache URL display problem

Later this year, the Google AMP cache will finally display publisher URLs, instead of Google URLs in the search results. The post Google announces solution to longstanding AMP cache URL display...

It’s Google Home vs. Amazon Alexa at CES in the battle for the voice...

Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars. The post It’s Google Home vs....

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Search Console, bug delists Google News...

What the development of visual search will mean for SEO

Columnist Kristopher Jones talks visual search -- its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. The post What the development...

Search Engine Land’s Community Corner: Industry veteran releases new book, our top columnists of...

Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past...

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