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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Explains the 2 Most Common Issues With Mobile-First Indexing

Google has revealed the two most common issues it sees when evaluating sites for mobile-first indexing.As Google has mentioned before, sites are only moved to mobile-first indexing when...

Google John Mueller Socks

This is funny. Marie Haynes made specialized socks for her SEO team with John Mueller's face on it. Yes, John Mueller from Google has his own...

Bing Ads is Removing Data From ‘Share of Voice’ Reports

Bing Ads has decided to remove data from the Share of Voice report, saying it’s no longer needed after introducing the competition tab.The competition tab, rolled out in...

Google’s mobile-first indexing now powers over half of Google’s search results

Google announced Wednesday that over half of the pages shown in search results globally are from Google indexing that content using mobile-first indexing procedure. That means that it is more...

Still Having Google News Indexing & Ranking Issues? Then Start A New Thread

So you know, Google has been working on addressing issues around Google News publishers with being seen in the Google News and web search results. ...

New Google Search Feature Teaches People How to Pronounce Words

Google has been spotted testing a feature that teaches searchers how to pronounce words.When searching for a phrase like “how to pronounce compunction,” Google may return a box...

SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local

Attend Our Conferences January 30-31, 2019: SMX WestApril 2-3, 2019: SMX MunichMay 21-22, 2019: SMX LondonJune 3-5, 2019: SMX AdvancedJune 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270]...

Google Can Detect Automated Link Dropping Tools

With all the chatter around links, negative SEO, the tools, etc - Google's John Mueller said that the tools used to do automated link drops are...

Increase Sales with Google’s Retail Playbook

Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of...

YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns..API availability January 8. The AdWords API capabilities for  TV targeting will be available as...

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