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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Internet Balloon (Loon) At The GooglePlex

It looks like a Google internet balloon from Project Loon stopped by the GooglePlex the other day. I guess Google was doing some promotion or...

Google on Dealing with Low Traffic Pages

On a Webmaster Hangout John Mueller offered advice on whether it was helpful to prune low traffic content. This topic is related to what the SEO industry calls Keyword...

Old Google Ads Interface Shutting Down October 4th or 18th

After over two years of testing, Google is going to be shutting down the old Google Ads interface and the new Google Ads interface will be...

Google My Business Rolls Out Tool for Adding Listings to Agency Accounts

Google is launching a new tool for Google My Business that will make it easier to transfer individual listings to agency accounts.Agency accounts were first introduced this past...

Google Testing Minimalist Local Pack Again

We've seen it before, a more subtle and more minimalistic layout and design for the Google local pack in the mobile search results. Here is another...

Google Assistant Can Book Rides and Compare Prices of Ride Sharing Services

Google Assistant is now capable of booking rides from many of the most popular ride-sharing services.Currently, supported ride services include:More ride-sharing services will be added in the future, Google says.Users...

Google Assistant Gets Redesign & Allows Money Transactions

This week, Google announced that the Google Assistant has received a redesign or makeover. This makes it easier for you to get things done over voice...

Google: App Interstitials Will Cause Issues With Mobile-First Indexing

Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing.For example, if an app interstitial replaces a website’s homepage, then that’s...

Bing votes ‘no’ on political candidate and ballot measure ads

Bing announced on Friday it is disallowing U.S. political candidate and ballot measure ads. Why search marketers should care Bing’s decision to block U.S. political candidate and ballot measure ads impacts any...

More Google Search Algorithm Ranking Shuffling On October 4th

The Google search results don't seem to be settling down at all, at least not over the past five weeks or so. I am seeing more...

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