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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Here’s your exclusive insider look of SMX West

TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday,...

Google Says Moving Hosts Doesn’t Cause Ranking Declines

Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent...

Google Brings Google Lens Visual Search to its iOS App

Google Lens, a tool that allows users to search for information in photos, is now available in the flagship iOS app.You’ve always wanted to know what type of...

SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270] Attend SMX - Click Here Learn More About...

Google Says Moving Hosts Doesn’t Cause Ranking Declines

Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent...

10 Important 2019 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2019.What SEO strategies and tactics will work and help you dominate in the SERPs...

Google Lens goes live for search on iOS: We tested it out

Google Lens is now available in the Google search app for the iPhone. Previously iOS users could access Lens visual search but only through the Google Photos app, which required...

Next Level Digital Expertise – Recap of the 1st Searchmetrics Digital Expert Week

Continuous learning, iterating and testing, as well as the ambition to keep up with the ever-changing world of digital marketing is what defines a true Digital Expert. To show our...

Google Search Console Performance Reports & Search Analytics Still One Day Off

Back in January, we reported that when you look at the new Google Search Console Performance report and compare it to the old Search Analytics report,...

Four tools to discover and optimize for related keywords

SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an...

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