Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Mind your business: Our top local search columns of 2017

Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search...

Embrace a product manager mindset to improve 2018 SEO KPIs

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s...

Mozzy Good Wishes to You & Yours!

Posted by FeliciaCrawfordAs the long holiday weekend draws to a close and we prepare to welcome a brand-new year, we at Moz just want to thank you all for a...

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it...

Not-Actually-the-Best Local SEO Practices

Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75...

December global festivities Google doodle marks day 2 of Google’s holiday doodle series

Today's doodle shows Google's animated penguins celebrating the holidays with their warm weather friends. The post December global festivities Google doodle marks day 2 of Google’s holiday doodle series appeared...

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a...

Google tests ‘more results’ mobile search interface and new search refinement buttons

Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our users." The post Google tests ‘more results’ mobile search interface and new...

Moz the Monster: Anatomy of an (Averted) Brand Crisis

Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from...

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like...

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