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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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The folks at Screaming Frog said on Twitter that their tests indicate GoogleBot is willing to wait about five seconds for its snapshot of rendered...

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A year in review: Search Engine Land’s top 10 columns of 2017

We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more. The post A...

WordPress’ Parent Company Acquires Tumblr for Shockingly Low Sum

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Automattic Inc., owner of WordPress.com, has acquired Tumblr for what is reported to be very low sum.The Wall Street Journal reported that...

German court: Google has no ‘duty to inspect’ websites for illegal content before displaying

The court held that Google can't be held liable before being notified of a 'clearly recognizable violation' of individual rights. The post German court: Google has no ‘duty to inspect’...

Top social media trends for 2019

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted...

Google May Be Testing A Search Text Button In The Search Box

Google might be testing, or it might be a bug, or some browser issue, I am not 100% sure, a text based search button in its...

Google Cache Showing Very Old Dates

There are many SEOs complaining that the cache date shown by Google is very outdated. Heck the date shown for this site is April 2nd,...

Google Doodle For Geminid Meteor Shower

Today on the Google home page is a Google logo, a Doodle, for the Geminid Meteor Shower. The Geminids are a meteor shower caused by...

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