57.2 F
New York
Wednesday, February 21, 2018
Home Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Search Console, bug delists Google News...

It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and...

Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly...

Posted by randfishContrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but...

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts –  from demand generation channels like Facebook, LinkedIn, and Pinterest to get...

Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up. The post Who wins? Google & Bing’s ‘Super Bowl ad’ search results are...

10 great reasons to book your ticket NOW for SMX West!

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days...

SMX West is coming! Here’s everything you need to know

Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals...

The rise of personal searches: How can content marketers take advantage?

As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting...

Google Search Console’s remove URL report might not work for a short period of...

Trying to use the Google removal tool URL report? Be aware that Google is upgrading the report and it may not be reporting properly at the moment. The post Google...

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory &...

An interview series highlighting 2017's Award winners: a look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang...

Connect with Nitro-Net

0FansLike
12FollowersFollow
3FollowersFollow
2,800FollowersFollow
32FollowersFollow
100SubscribersSubscribe

RANDOM POSTS

Recommended Marketing Podcasts: Week of January 22

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this...

HOT NEWS