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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have...

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Attend the search marketing conference programmed by the industry’s leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO...

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Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time.Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts...

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One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO...

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Posted by randfish"Those who do not learn from history are doomed to repeat its mistakes" — it's a quote that's actually quite applicable when it comes to writing for SEO....

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In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of...

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case...

Posted by WallStreetOasis.comMy name is Patrick Curtis, and I'm the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over...

How Will It Impact SEOs?

As you probably heard by now, Google+ is shutting down. The reason is over lack of us and a data exposure through their API, which...

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search...

Save the date: SMX East returns to New York City in October

Search Engine Land’s SMX East search marketing conference is returning to New York City Oct. 23-25. If you’re involved in marketing, PR, social media or any other customer-facing activity, you...

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