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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But...

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This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how...

Unwrapping the Secrets of SEO: How User-Focused Content Optimization Generates Engagement and Rankings

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of...

A site migration SEO checklist: Don’t lose traffic

Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration...

New Year’s Day 2018 Google doodle brings in the new year with a bright...

The illustrated image includes the penguins featured in all of Google's holiday doodle series back home on a snow-filled landscape. The post New Year’s Day 2018 Google doodle brings in...

Winter Olympics Google doodle for day 8 of the games marks the Lunar New...

Google's Winter Olympics doodle series will include 17 doodles, with a new animated image for each day of competition. The post Winter Olympics Google doodle for day 8 of the...

Countdown to Launch: How to Come Up with Great Testing Ideas

Posted by ChrisDayleyWhether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or...

Health Ranking Factors: 5 Winter Traffic Tips for Avoiding Website Flu

It’s that time of the year, when the creepy-crawlies hit us with viruses, bugs and winter blues. For the online health industry, it’s just as important not to catch the...

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