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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting...

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Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly...

3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

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Google Trends: Experts Predict 2018 Happenings in the World of Search

Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or...

How to highlight search opportunity and create a keyword difficulty metric

One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or...

Googlebot can read JavaScript – how should SEOs react?

Traditionally, search engines have only read and rendered the HTML code of a website. This meant that optimizing the HTML code was what SEOs had to focus on. What does...

Followerwonk Is Moving On to a New, Loving Home

Posted by adamfWe have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool....

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares...

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