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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and...

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SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the...

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard...

How the Mobile-First Index Disrupts the Link Graph

Posted by rjonesx.It's happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on...

Google officially rolls out ‘More results’ search button on mobile

After confirming it was testing the 'More results' button earlier this week, Google tweeted an official announcement about its launch today. The post Google officially rolls out ‘More results’ search...

Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We've been hearing about the mobile-first index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed...

Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments. The post Google’s AMP Project announces new consent component ahead of...

Unwrapping the Secrets of SEO: How Does Google’s Knowledge Graph Work?

The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But...

Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities

Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities. Rather...

SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: India fines Google, Bing Webmaster Tools login &...

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