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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

12 Steps for Conducting a Successful Social Media Audit by @lisabuyer

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media...

Google: Taking Old Content & Relabeling It As New Is A Bad SEO Hack

Google's John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is...

Is Google My Business Stealing Your Local Leads? by @shellyfagin

Earlier this year, Google launched a new Google My Business feature to allow businesses to add services menus to their profiles. Some businesses were seeing this option, but others were...

Google Doesn't Always Show "More Results" Button, May Show "Next" Button

I was testing some searches on Google's mobile search results this morning and for some queries I was able to bring back the "next" button at the bottom of...

Research finds B2B audiences discover content through search

Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through...

Ranking the 6 Most Accurate Keyword Research Tools

Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the...

Pinterest Rolls Out Max Width Promoted Videos to All Advertisers by @MattGSouthern

Pinterest is making max width promoted videos available to all advertisers following a successful beta test. Max width promoted videos are around four times the size of standard Pinterest videos,...

Unwrapping the Secrets of SEO: Introducing The Ultimate Guide to Website Speed

Speed matters both for users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than...

Pulse: Experts Reveal Changes Since Google Speed Update

Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last...

Don't Flat Line After The Google Medic Update

As you know, the Google Medic update was pretty big and Google'a advice is there is no fix. But that does not mean you should sit on your hands...

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Updated Forms, Improved Subscriber Management, and More

Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp,...