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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

NEW Google Indexing Issue Ongoing Friday May 24

Late Thursday May 23, 2019, Google’s Webmasters Twitter account tweeted that Google is suffering a new indexing problem that is completely separate from the previous day’s indexing issue.Here...

The London SEO/SEM Community Is Special

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community...

Google Fixed The Cache Page Delay

If you look at the Google cache on many sites that are updated regularly (daily or more often), you will see that the cache date is...

How to Build Links via Non-Traditional Email Outreach

Email outreach has quite a prominent presence today.It seems that nearly every business has heard of this link building strategy before (even though the majority get it wrong...

Google Says Making Two Web Sites Out Of One Won’t Result In Twice As...

Google's John Mueller said on Twitter that if you think it is a good idea to take your web site and break it up into two...

The middle ground for single keyword ad groups (SKAGs) Search Engine Watch

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups...

How to Optimize Your Paid Search Keyword List in 3 Steps

While PPC automation is all the rage, one of the best ways to improve account performance is to optimize your keyword lists – manually.Not in the habit of...

Google moves hotel pricing chart into the SERP

Google is starting to show hotel price charts in search results. These graphs have been a popular feature of Google travel properties and were tested in search last year.Price graph moves into...

Google Map Pins With Company Logo

Google is testing using company logos in map pins. Darren Friel spotted an example of this with the Early Settler brand. Here is that...

Google’s Disavow Tool Doesn’t Work With Search Console Domain Properties

Google’s disavow links tool apparently doesn’t work with the new domain properties in Search Console.This was discovered yesterday by Kristen Stack who alerted us to the issue on...

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