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Sunday, March 18, 2018
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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll...

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

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NCAA March Madness: Painting the Court With Numbers

It’s madness to predict a giant tourney outcome based on the numbers, right? Well, here at Searchmetrics, we’re all a little mad about March Madness. The betting pools have been...

What’s different about digital marketing in the cannabis industry?

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The post What’s different about digital...

SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU wants Google’s algorithm, Google My Business descriptions...

7 Google Tag Manager courses to prioritize in 2018

If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google...

Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients' questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. The post Understanding campaign performance: Answers to common conversion tracking questions...

Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a...

Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

Posted by Dr-PeteOn Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it...

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hoopo Aims to Provide Low-Power Geolocation Solutions for IoT

In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of the company and...