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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google buys expert community and ‘answer engine’ Superpod for $60 million

Credit: Superpod.ioGoogle has acquired another “answer engine.” The company paid roughly $60 million for Superpod, predominantly for the team, according to published reports. Superpod matched audience questions and expert answers across...

On-Page SEO for 2019 – Whiteboard Friday

Whew! We made it through another year, and it seems like we're past due for taking a close look at...

NBA All Star Voting On Google.com

Did you know you can go to Google and vote for your favorite NBA players for the All Star game and events. It works on Google.com,...

9 Essential Local SEO & Listings Management Tools

An online presence is important for both local and global businesses, especially those with physical locations.It may seem slightly counterintuitive for a local business to focus time on...

Google featured snippets can now jump to section of content it is sourcing

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you...

Google Tests Moving Google Posts Back Up

A few months ago, Google stopped showing Google Posts in the top location, somewhat above the fold, in the local panel for a business. That...

Search industry news and trends: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of...

How to Completely Optimize Your Google My Business Listing

To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing.And for good reason.Google My...

Google Paris Has An Eiffel Tower Made Of LEGO

Here is a photo from the lobby of the Google Paris, France office. You can see, it looks like there is a gigantic LEGO designed...

Google Query Leads To Infinite Loop

Dejan noticed that if you search for - which is a very unusual query - it can lead you into an infinite loop if...

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