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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Made More Linking Practices Less Effective at Manipulating Rankings

In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.Link spam is one of three types of spam discussed in the...

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

There are numerous surveys about smart speakers. However, new data from Kantar Worldpanel is unique in comparing attitudes and behaviors of Google Home and Amazon Alexa owners.The big takeaways. There...

SEO Is a Means to an End: How Do You Prove Your Value to...

“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort...

Google Now Says Rel=prev/next Is Not An Indexing Signal Anymore

Yesterday during the webmaster hangout, I noticed that the documentation on "Indicating paginated content to Google" that talks about rel=next/prev is now gone, 404ing. Also,...

Robots.txt best practice guide + examples

The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether...

What Does It Mean for SEO?

From dog training to fidget spinners, when users look for information, they usually start their journey with a Google search.It used to be that Google’s algorithm tried its...

Google launches News Initiative subscriptions lab for publishers

The Google News Initiative (GNI) is one year old. In a blog post Wednesday, Google News VP Richard Gingras detailed the company’s efforts to support journalism and combat the spread...

SEO Is a Means to an End: How Do You Prove Your Value to...

“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort...

Content optimization tips and tricks with Andrew Lassetter

iTunes       Overcast      Spotify      Stitcher Episode Overview Efficiency and discoverability are two main goals for mobile UX design. Today, marketers are being challenged to develop content for the native...

Google JavaScript SEO Video: Testing & Debugging

Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is...

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