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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish

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How to Improve Your Link Building Outreach Pipeline

Posted by John.Michael123Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even...

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How to blend performance and branding for a Q4 boost

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Google's John Mueller has said on Reddit that it is better to build a site where you know how Google and search engines will treat it then build a site...

Google Image Search Tests Image Refinement Buttons

Google seems to be testing yet another feature to show image thumbnails in the refinement bubbles/buttons at the top of your Google Image Searches. The refinement buttons let you...

Google: We Index & Rank Content In Accordions & Tabs Fully Despite Some Studies

So here we have Google's Gary Illyes again defending what Google has said in the past, when SEOs say what he said is not true. This is around Google giving...

7 Ways to Build Your Brand with Blockchain Marketing

Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google...

Google Responds To Auto-Translated Content Spam Issue; It's About Intent

Since 2010 we knew that using Google Translate or other automatic machine translation services to convert content from one language to another and to rank it in Google was against...

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications

Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts,...

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