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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Network Security Threatens Operator Revenues

Research shows consumers will switch networks over security issuesOne-in-four say they would switch – one-in-three say they have doneClear evidence security concerns mean consumer trust is under threatBristol, November 29:...

Why Brands Should Leverage Sponsored Instagram Polls

The following is a guest contributed post by Kamiu Lee, VP of Strategy & Business Development at Activate by Bloglovin’ Since Instagram debuted their new polls feature in October, there’s been...

Confirmit adds machine-learning power and end-to-end usability enhancements

Latest release of Confirmit Horizons also endorsed for its unmatched security and availabilityLondon, UK and Oslo, Norway and New York, NY: 7 December 2017: Confirmit has released end-to-end usability enhancements,...

Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018

The following is a guest contributed post by David Sendroff, CEO of Forensiq 2017 was a turning point for the marketing and advertising industry in the realm establishing the true threat...

Malicious Apps in Global App Stores Increase, Leading to Emergence of WireX Mobile Botnet,...

London - Dec. 12, 2017 - Malicious mobile apps are back on the rise, impersonating brands and fooling consumers, according to digital threat management leader RiskIQ, in its Q3 mobile...

Ericsson Predicts Mobile TV Viewing to Reach 50 Percent by 2020

TV is quite literally following us everywhere we go. Ericsson’s eighth ConsumerLab TV and Media Report detailed how we are moving away from traditional TV watching while still being loyal...

Fast growing social app, BRO, partners with Tutela to boost incomes and improve user...

App monetises crowd-sourced mobile signal data to get share of £1.25m revenue fundLondon, UK. 28 March, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its partnership...

Research from Periscope By McKinsey shows that only 15% of Retailers at World Retail...

Whilst most retailers see personalization as a priority and think that personalized promotions dramatically increase customer visits, only a minority say they have properly implemented itNew York – April 25,...

Sunny Skies for Weather App Developers as Tutela Wants to Boost Incomes and Improve...

Monetising anonymous mobile signal data can benefit developers by £1-4mLondon, UK. 24 May, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its intentions to work with...

Tappx Touts Further Global Growth with China Office Opening

Tappx, a fast growth mobile app monetization company, shared with MMW this week news of the opening of a new office in Beijing and the appointment of Bob Wang as...

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Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihmAs someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But...

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