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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Decentralized Live Broadcast Platform Coming in Third Quarter of 2018

YouLive, a project by a group of Blockchain technology experts, is well on its way to become the first-ever decentralized live streaming platform based on the technology, MMW has learned. As...

Merkle Releases Its Q4 2017 Digital Marketing Report

Just in time for the weekend, new reading material from Merkle that should be a page turner for those in the advertising and marketing worlds. A leading technology-enabled, data-driven performance marketing...

Vibes ‘Pushes’ Messaging Beyond the App

Vibes, a leading mobile engagement platform for enterprises, has just unveiled Vibes Push — an updated push notification solution that helps marketers easily reach consumers across more channels, at the...

What Are Healthcare Companies Investing In?

Vidyo, Inc., a leader in embedded video technology, released on Monday a study detailing the commitment of healthcare delivery organizations (HDOs) to telemedicine in 2018. The data reveals that remote and...

IAB Tech Lab Launches New International Digital Measurement Compliance Program

MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program, providing “a new option for assessing companies’ implementations of critical...

Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate

As cryptocurrency makes its presence more well known in 2018, Engel & Völkers licensed partner Ashish Trivedi has elected to get involved. As a premium real estate firm serving the San...

Spry Launches Mobile PR Network

Spry, the “first mobile public relations (PR) network,” shared some big news about the small screen with MMW on Thursday. The company is bringing the sharing economy to the public relations...

Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space

Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount. According to the official media release, the...

H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to Hispanic...

MMW learned this morning that H Code Media — a leader in digital advertising for the US Hispanic market — is launching a new division called H Code Studio—a full-service...

The Future of Apps: What to Expect in 2018

The following is a guest contributed post by Danielle Levitas, SVP of Research at App Annie In 2018, both the Apple App Store and the Android app market will be celebrating...

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Facebook Cracked Down on Myanmar Military Accounts and Content

Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said...

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