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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Tappx Touts Further Global Growth with China Office Opening

Tappx, a fast growth mobile app monetization company, shared with MMW this week news of the opening of a new office in Beijing and the appointment of Bob Wang as...

EY select Thunderhead to help British & Irish Lions engage with fans

Thunderhead’s ONE Engagement Hub selected to build fan engagement in Lions touring year 15 June, United Kingdom – Thunderhead, leader in enterprise technology for customer engagement, today announces that it...

Criteo Discovers Personalized Cross-Device Strategies are ‘Paramount to Win Today’s Mobile-First Shopper’

Criteo, a commerce marketing technology company, recently shared the findings of its Global Commerce Review for Q3 of 2017. The analysis explores shoppers’ winding path to purchase across numerous devices, browsers...

LANSA Mitigates the Risks of Shadow IT with Free Consultancy Service

LANSA (www.LANSA.com), the low-code application development platform vendor, has launched a free consulting service for UK based organisations struggling to manage Shadow IT practices. Shadow IT is any unofficial application...

Has Black Friday Marketing Infiltrated Your Thanksgiving?

Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years...

Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members,...

BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social...

Tapjoy Holiday Prediction: Mobile Gamers to Install and Play More Games

Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a new study from Tapjoy, which further notes that a majority of...

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics...

Influencers are more active endorsing beauty brands through Instagram Stories than on Snapchat, but smaller beauty brands still thrive very well on Snapchat staying under the radar while engaging their...

Innovation Central: BandwidthX Launches BxNotify

This week, MMW learned that BandwidthX is ready to roll out BxNotify, the company’s newest addition to the BX product line. So what’s the new offering packing? This messaging service channel utilizes...

Former Home Office Finance Director Appointed As Joint MD of Aareon UK and 1st...

Nigel Rees has been appointed as Joint UK MD of Aareon (www.aareon.co.uk) and 1st Touch (www.1sttouch.com), a role he will share with current Aareon MD Steve Makin. In his new...

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