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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT...

The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating...

Why Sports Illustrated Is on the Right Track by Integrating AR

The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented reality (AR) is hardly news by...

New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data

Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps in corporate environments and found that more than 24,000 ad-supported...

data Artisans Releases First Turnkey Real-Time Stream Processing Platform

MMW has learned that data Artisans — founded by the original creators of Apache Flink — has rolled out the general availability of dA Platform – the industry’s first turnkey...

New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018

This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across multiple verticals, regions and platforms. Alarmingly,...

CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar

Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising Bureau (IAB) UK event, the Performance Marketing Trends Seminar. Held in...

First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America...

As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA SMARTIES Business Impact Index for...

Industry First Mixed Reality Marketing Summit Coming in September

Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, is launching the marketing and advertising industry’s first ever Mixed Reality Marketing Summit. Created by the founders...

Trustlook Says App Auditing Tool Can Help Protect Facebook Users

The Cambridge Analytica data-harvesting scandal has forced Facebook to take significant steps to protect its users’ privacy. App developers are no longer permitted to access as much data about Facebook...

Augmented Reality is Here to Stay: Key Considerations for Marketers

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for marketers and retailers as they look to leverage augmented reality...

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