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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

TEGNA to Grow OTT Ad Network Through Investment in Tubi TV

TEGNA Inc. today announced a strategic investment in Tubi TV, the industry’s leading free streaming and TV movie network. The investment extends TEGNA’s position in the over-the-top (OTT) space and builds...

First Look: Lander Moab Case + Band for Apple Watch Impresses

Lander, the creator of expedition-inspired mobile accessories, has channeled its outdoor design prowess with Moab Case + Band for Apple Watch, MMW has learned, with the company calling it a...

5th Annual Digital Entertainment World to Feature Speakers from Facebook, Apple, Netflix, YouTube, Microsoft...

Recognized by Hollywood insiders, digital influencers and industry leaders throughout the world as a “must-attend” event, now in its 5th year Digital Entertainment World (DEW) is fast approaching. And it’s “where...

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Ahead of the weekend, MMW learned that Barilliance — a leading personalization software for Retailers — launched Retention. Barilliance Retention is the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360...

Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

Decentralized Live Broadcast Platform Coming in Third Quarter of 2018

YouLive, a project by a group of Blockchain technology experts, is well on its way to become the first-ever decentralized live streaming platform based on the technology, MMW has learned. As...

Merkle Releases Its Q4 2017 Digital Marketing Report

Just in time for the weekend, new reading material from Merkle that should be a page turner for those in the advertising and marketing worlds. A leading technology-enabled, data-driven performance marketing...

Vibes ‘Pushes’ Messaging Beyond the App

Vibes, a leading mobile engagement platform for enterprises, has just unveiled Vibes Push — an updated push notification solution that helps marketers easily reach consumers across more channels, at the...

What Are Healthcare Companies Investing In?

Vidyo, Inc., a leader in embedded video technology, released on Monday a study detailing the commitment of healthcare delivery organizations (HDOs) to telemedicine in 2018. The data reveals that remote and...

IAB Tech Lab Launches New International Digital Measurement Compliance Program

MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program, providing “a new option for assessing companies’ implementations of critical...

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