Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

How Have Live Streamed Games Transformed The Online Gaming Industry?

“#51 Casino” (Public Domain) by Hasselkus PR Over the last few years, live streaming content from across the internet has become an everyday activity for millions of consumers. In fact, you...

Qubit's 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in...

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old – The state of the travel and tourism market is in transition based on a...

GroupM Agrees Claims Majority Stake in Promising Indian Company

WPP announced Monday that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009...

Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’

A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content — a figure that jumps to 11.1 hours per day...

Factual Launches Geopulse Insights and Geopulse Measurement to Help Marketers

Factual, a location data company, announced last week the availability of Geopulse Insights and Geopulse Measurement, giving marketers and agencies the tools to tap into comprehensive, high-quality location data to...

New Media Confirms Investment in TapOnIt

New Media Investment Group Inc., one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced that it...

Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’

Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions. The service, we’re told, now offers integrated social media sharing, and...

First Look: Calldorado Announces $12 Million App Growth Fund

Ahead of the weekend, Copenhagen-based ad tech company Calldorado announced a substantial fund of $12 million to help talented mobile app developers and publishers by financially supporting their apps’ growth...

Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics

Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics. According to the prominent firm’s newest report — “Can...

SOCi Touts 100% Revenue Growth as Location-Based Social Marketing Business Excels

SOCi, a global leader in social media and reputation management for multi-location brands, recently announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the...

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Adweek’s Elevate: AI Summit Took on Prediction, Personalization and Hype

At the beginning of her keynote kicking off Adweek's Elevate: AI summit--a half-day discussion, at times heated, on the role AI does and...

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