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Wednesday, November 14, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Santa Clara Family Health Plan Taps Healthx Mobile Engagement Suite to ‘Engage and Activate...

This week, Healthx, Inc. — a leader in cloud-based digital engagement solutions for healthcare payers — announced a new partnership with Santa Clara Family Health Plan (SCFHP), a local, public,...

IMDb Touts First-Ever Skill for Amazon Alexa

MMW learned today that IMDb, a leading source for movie, TV and celebrity content, has just announced that it has launched its first voice controlled service with a new Flash...

Blockchain Conference in San Francisco Set for March 22-23, 2018

On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a top-tier event bringing blockchain experts and business leaders in one...

Go2mobi’s DSP Expands Integration with Google AdX

Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange (AdX). According to a provided release, Go2mobi continually evaluates its self-serve...

Digital Ads Finally Get Out From Under the Plumbing

The following is a guest contributed post by Daniel Meehan, CEO at PadSquad. Why has digital advertising always been approached so differently than any other form of the art? Banners were among...

Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying

Pandora, the largest music streaming service in the U.S., announced this week that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across...

New PubMatic Research Shows Private Marketplaces Drive Global Mobile Advertising Growth

On Tuesday, PubMatic —  a publisher-focused sell-side platform (SSP) — announced findings from its Q4 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that mobile...

30th DVCon U.S. Kicks Off Next Week

The 2018 Design and Verification Conference and Exhibition U.S. (DVCon U.S.) begins next week, offering attendees the industry’s most comprehensive technical program focused on the design and verification of electronics...

Tatango Acquires Plyfe to ‘Expand Mobile Communications Platform’

Tatango announced this week that it is officially acquiring New York based Plyfe, which enables marketers to create interactive mobile optimized experiences. An industry leader in text message marketing software, Tatango...

First Look: Vibes Names New Chief Technology Officer

Vibes, a leading mobile engagement platform for enterprises, has announced the appointment of Brian Garofola as the company’s chief technology officer. In this role, Garofola will oversee the evolution of the...

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