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Sunday, July 22, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Beyond Spots & Dots Rolls Out Programmatic Tactics

MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoconversion...

Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices

Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft...

First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security Association, where members can create more integrated solutions for customers...

The Power of Incorporating Seasonality for Creatives

The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app in the Apple App Store or the Google Play Store, what...

CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of...

The Unique Battleground of Mobile Fraud

The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part...

First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered...

Follower Fraud: Stopping The Latest Scare In Its Tracks

The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency issues for years. These similar issues...

Augmented Reality App May Help Patients with Parkinson’s

News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality may help patients with the disease. That’s the official announcement shared...

Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions

On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and video services providers in the United States — is launching...

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