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Wednesday, April 25, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Industry First Mixed Reality Marketing Summit Coming in September

Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, is launching the marketing and advertising industry’s first ever Mixed Reality Marketing Summit. Created by the founders...

Trustlook Says App Auditing Tool Can Help Protect Facebook Users

The Cambridge Analytica data-harvesting scandal has forced Facebook to take significant steps to protect its users’ privacy. App developers are no longer permitted to access as much data about Facebook...

Augmented Reality is Here to Stay: Key Considerations for Marketers

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for marketers and retailers as they look to leverage augmented reality...

KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x...

Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with growing sales, according to Nielsen. KRAVE jerky, acquired by the...

Vibes Comments on D.C. Circuit Overturning Restrictive Mobile Marketing Rules

Last week, in the federal case ACA International v. Federal Communications Commission, the D.C. Circuit Court of Appeals overturned key elements of a 2015 ruling that handcuffed mobile-first brands. As...

Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’

Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification...

Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce

The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer of Arcature (www.arcature.com), a marketing consulting company that has advised...

CleverTap Sets Sights on Best-of-Breed Mobile Marketing Solutions

CleverTap, an intelligent mobile marketing automation solution, announced this week that it is expanding its Partner Ecosystem. According to a statement emailed to MMW, partners will benefit by joining forces with...

Nick Kohlschreiber Predicts Smart Apps to Lead Advertisement Sales in 2018

It is no surprise that the amount of digital media consumed by shoppers and individuals has skyrocketed in the past few years, and this is a key time for advertisers...

InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience

InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and verification solutions for the mobile advertising ecosystem. Together, the partners will...

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