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Monday, September 24, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Empathy In Marketing: The Secret To Better Relationships!

The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change more often than the average person changes their socks, but one...

Grupo Imagen Inks Exclusive Partnership with H Code Media

H Code Media, a leader in digital advertising for the US Hispanic market, just announced a new exclusive partnership with Grupo Imagen, a Mexico-based media conglomerate. As part of...

How Mobile Apps Can Turn GDPR into a Competitive Advantage

The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation,...

Comment on BIA/Kelsey Report: SMBs in Retail Loving SEO, Email, and Mobile as Means...

BIA/Kelsey Report: SMBs in Retail Loving SEO, Email, and Mobile as Means to …Mobile Marketing Watch, on Thu, 04 Jun 2015 07:03:45 -0700BIA Kelsey Report SMBs in Retail Loving...

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent, Inc.’s reorganization of the Barometric division as a separate company....

Nielsen Study Confirms Airport Advertising Effectiveness

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport...

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean...

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the...

Beyond Spots & Dots Rolls Out Programmatic Tactics

MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoconversion...

Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices

Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft...

First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security Association, where members can create more integrated solutions for customers...

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