Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Shopgate Rolls Out Partner Program for Enterprise-Grade App Platform

Shopgate, Inc., a leading SaaS mobile app platform, has just announced the launch of its New Partner Program at NRF 2018 Retail’s Big Show. The new Shopgate Partner Program is designed...

Engel & Völkers, Augmently, Inc. Believe Augmented Reality is Prime Location for Real Estate...

Engel & Völkers North America, an international premium real estate company, is taking its commitment to staying on the forefront of technology one step further at its office in Sherman...

Quantzig: Top 5 Social Media Marketing Trends for 2018

Quantzig, a global analytics solutions provider, confirmed Monday the completion of their latest analysis on the top five social media marketing trends. There have been several changes in the social media...

First Look: Synzi Offers New Platform to Improve Patient Engagement and Care Delivery

Synzi recently announced a new investment from Kinderhook Industries forming a new separate entity from language services company, Stratus Video. From the official announcement shared with MMW: Synzi’s cutting-edge platform brings together...

Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and...

BERLIN, GERMANY - January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that...

Talpa Network Taps Tealium’s AudienceStream as Backbone for its Smart Data Platform

Tealium, a powerhouse in real-time customer data solutions and enterprise tag management, has just announced its partnership with Talpa Network – the leading media company in The Netherlands – to...

OpenX Announces GDPR Publisher Compliance Ahead of Schedule

OpenX, a leading global independent advertising technology provider, confirmed to MMW head of the weekend that it is one of the first advertising exchanges globally now in compliance with its...

Education is the Key to Success in Mobile

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on...

Report: Are Marketers in for a Year of Facebook and Predictive Analytics? You Bet!

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

2018: Can Brands Survive the Post-App Economy on a Mobile First Planet?

The following is a guest contributed post by Oisin Lunny, Chief Evangelist at OpenMarket. We often hear companies describe themselves as ‘customer centric’ and ‘obsessed with customer satisfaction’, but when delving...

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