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Thursday, May 24, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Tech Disruptor Aims to Eliminate Fraud from Ad Attributions

This week in Los Angels, word came from KR8OS that the group is rolling along with the development of their Ethereum blockchain powered ad attribution platform expected to fully launch...

Zylpha Selected As Approved G-Cloud 9 Supplier

Leading legal systems innovator Zylpha (www.zylpha.com) has been successfully approved as a supplier on G-Cloud 9, the Crown Commercial Service's procurement framework for Cloud based computer services, hosted via the...

AdQuick Modernizes Outdoor Advertising with Self-Service Platform

AdQuick, a company that helps advertisers purchase and measure outdoor advertising, announced recently that it has added new analytics features to its outdoor advertising platform that help advertisers measure the...

Confirmit appoints new CFO to continue successful growth and profitability

Halvor W. Stokke announced as Chief Financial OfficerLondon, UK, Oslo, Norway and New York, NY, 19 October 2017 – Confirmit has announced the appointment of Halvor W. Stokke as Chief...

Where is Pharma Marketing Headed in 2018?

This week, MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint. So what’s ahead in the new year? Here are some of...

ASICS Digital Hits the Ground Running with Qubit Aura for Mobile Web

Scaling 1:1 personalization with mobile web solution for product discovery - Qubit, the leaders in marketing personalization technology, today announced that ASICS Digital, an ASICS division responsible for the...

TUNE, Google Team Up To Help Stop App Install Fraud

TUNE, a global powerhouse in mobile marketing measurement, has just unveiled the results of a joint effort with Google that will “fundamentally address a growing type of mobile app ad...

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5 Lessons Big Brands Can Learn From Startups

Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road...