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Friday, April 27, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics...

Influencers are more active endorsing beauty brands through Instagram Stories than on Snapchat, but smaller beauty brands still thrive very well on Snapchat staying under the radar while engaging their...

Innovation Central: BandwidthX Launches BxNotify

This week, MMW learned that BandwidthX is ready to roll out BxNotify, the company’s newest addition to the BX product line. So what’s the new offering packing? This messaging service channel utilizes...

Former Home Office Finance Director Appointed As Joint MD of Aareon UK and 1st...

Nigel Rees has been appointed as Joint UK MD of Aareon (www.aareon.co.uk) and 1st Touch (www.1sttouch.com), a role he will share with current Aareon MD Steve Makin. In his new...

Sizmek, Tapad to Power Global Cross-Device Reach

Tapad, a leader in cross-device marketing technology, announced Thursday a new global partnership with Sizmek. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate,...

Digital Desertion: 60% of consumers less loyal to brands after poor website and app...

Over 80% would consider telling friends about a poor website/app experienceMore than 1 in 3 respondents say long loading times cause them to lose patienceThree quarters of users expect sites...

Exclusive: MMW Touches on the Future of Touch Technology with Zytronic

Recently, MMW caught up with Ian Crosby, VP of Sales & Marketing at Zytronic, a leading and well respected manufacturer and developer of touch technology products. As an innovative company in...

If A Job's Worth eSigning, It's Worth eSigning Well…

Zylpha’s Free eSignature Management Guide Advocates A Best-Practice Only Approach.A free eSignature Management Guide, from Zylpha (www.zylpha.com), is advocating that law firms pursue only Best Practice approaches when introducing the...

Sky’s The Limit for Flooring Industry Thanks to New Location-Based Advertising Offering

Mobile Marketing, LLC., a full service strategic mobile and digital marketing agency, has partnered with Waze (http://www.waze.com), the real-time, crowdsourced navigation app, to provide geo-targeted advertising for the agency’s flooring...

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experienceSan Mateo, September 26, 2017 ‒ News and information publishers who enable...

Tech Disruptor Aims to Eliminate Fraud from Ad Attributions

This week in Los Angels, word came from KR8OS that the group is rolling along with the development of their Ethereum blockchain powered ad attribution platform expected to fully launch...

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