Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and...

BERLIN, GERMANY - January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that...

Talpa Network Taps Tealium’s AudienceStream as Backbone for its Smart Data Platform

Tealium, a powerhouse in real-time customer data solutions and enterprise tag management, has just announced its partnership with Talpa Network – the leading media company in The Netherlands – to...

OpenX Announces GDPR Publisher Compliance Ahead of Schedule

OpenX, a leading global independent advertising technology provider, confirmed to MMW head of the weekend that it is one of the first advertising exchanges globally now in compliance with its...

Education is the Key to Success in Mobile

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on...

Report: Are Marketers in for a Year of Facebook and Predictive Analytics? You Bet!

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

2018: Can Brands Survive the Post-App Economy on a Mobile First Planet?

The following is a guest contributed post by Oisin Lunny, Chief Evangelist at OpenMarket. We often hear companies describe themselves as ‘customer centric’ and ‘obsessed with customer satisfaction’, but when delving...

5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing

In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent years to create targeted healthcare campaigns. So, what tactics and...

Op-Ed: Email In a Mobile Age

The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for considering email as a thing of the past. We’ve all read...

Fines For Companies Breaking Anti-Spam Rules Reach New Highs

The following is a guest contributed post from Henry Cazalet. Henry is Director and co-founder of The SMS Works which provides a low cost and reliable SMS API for developers....

Oath President of Advertising Shares 2018 Predictions

The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time to rethink mobile ad engagement. We know that the average U.S....

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