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Sunday, September 23, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Bitcoin, Ethereum, Ripple, Oh My: A Handy Guide to the Fast-Growing World of Cryptocurrency

The following is a guest contributed post from Josh Ong, ‎Director of Global Marketing & Communications at Cheetah Mobile. Cryptocurrency is having something of a moment, and not just financially. Even as...

Op-Ed: Telehealth’s New Value Proposition

The following is a guest contributed post from Lee Horner, President of Stratus Video Many providers are still wary of telehealth, as they are of any tool or technology that will...

2018 Will Be The Year of Deep Learning

The following is a guest contributed post from Jeremy Fain, CEO and founder of Cognitiv. A lot of people have asked me about my thoughts for 2018, and what I think...

Lotame CRO Talks Bots, GDPR, and Second Party Data in 2018

The following is a guest contributed post from Eric Marterella, CRO at Lotame, the largest independent DMP in the world We need to fix the bot problem. “2017 was all about transparency...

2018 Path To Purchase Summit Registration Now Open

Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an educational forum “helping to re-define and re-imagine the future of...

What’s Ahead for Native Advertising in 2018?

Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful,...

Mobile Marketing, LLC Partners With WFCA

Ahead of the weekend, Mobile Marketing, LLC., a full service strategic mobile and digital marketing agency, announced a partnership with The World Floor Covering Association (WFCA) to provide retailers with...

SureCall Touts New Cellular Signal Booster for Vehicles

SureCall, a premium cellular signal booster manufacturer, introduced the FusionTrek, the first vehicle signal booster to use patent-pending technology that eliminates the need for antennas and cables outside of the...

Mobile Tech Expo 2018 Brings Back Full Digital Marketing Education Track

The 17th Annual Mobile Tech Expo is an event that grows in scope each year, attracting restoration/repair mobile technicians from around the world to fine tune their skills, multiply their...

First Look: Swrve Partners With Segment To Bring Mobile Insight to Multi-Channel Business

MMW learned this week that Swrve, a top customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide what the partners call “new levels of insight...

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PayPal Close to Wrapping Up 6-Month Global Creative Review

PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global...

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