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Friday, June 22, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

First Look: Swrve Partners With Segment To Bring Mobile Insight to Multi-Channel Business

MMW learned this week that Swrve, a top customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide what the partners call “new levels of insight...

InMobi Acquires AerServ to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Huge news in the world of mobile advertising has emerged over the last twenty four hours. InMobi, the world’s largest independent mobile advertising platform, has announced the acquisition of AerServ for...

Big Price Increase Ahead for Mobile Ads?

Goodway Group recently released its Second Annual Insider’s Guide to Programmatic Pricing. The guide includes projections for programmatic pricing for the coming year, predicting a moderate price increase of 1-3% annually...

First Look: Samsung Becomes Latest Phone Manufacturer to Unlock the FM Chip

Tagstation LLC, owner of the NextRadio app, announced this week that Samsung, the largest Android handset maker in the world, is the latest device OEM to continue its support for...

SociallyMined Reveals Top 4 Branding Tips for Trade Associations to Start 2018 Right

SociallyMined, an industry leader for producing results-driven digital campaigns, has revealed a list of the top 4 tips for trades associations to enhance their digital brands in 2018. And what are...

Tapinator Says Blockchain Emerging as a ‘New Frontier’ for the Gaming Industry

The overall value of the global cryptocurrency market reached an all-time high of more than $700 billion on January 3, 2018, a clear indicator of the increased interest in the...

Overstock.com Garners Global Attention from VR/AR Association for its AR Mobile Innovations

Months after Overstock.com, Inc. announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named...

ePlay to Demo AR Sports Fantasy Game at CES in Las Vegas

ePlay Digital Inc. announced Tuesday that they are demonstrating the latest version of its Augmented Reality (AR) Sports Fantasy Game at the Consumer Electronics Show (CES) in Las Vegas. From the...

TCL Aims for Innovation and Purpose at CES 2018

TCL, one of the world’s largest and America’s fastest-growing television brand, announced this week its much anticipated suite of new products at the 2018 International Consumer Electronics Show (CES). TCL’s latest...

Ventev Mobile Brings Fast Wireless Charging to CES

It just got easier to watch movies in bed, charge your laptop in your car, and bring a wireless charger anywhere. That’s the official word today from Ventev Mobile, the maker...

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