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Thursday, February 22, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Instapage Confirms Support for AMP Landing Pages

On Tuesday, MMW learned that Instapage — a post-click optimization platform for advertisers — is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers...

What Are Consumers Spending for Valentine’s Day?

A fascinating new report and corresponding infographic from Forbes and Statista are helping marketers better understand how the Valentine’s Day holiday translates to spending among millions of consumers across the...

Technavio: iOS to Dominate the Global Mobile Analytics Market

The latest market research report by Technavio on the global mobile analytics market predicts a CAGR of above 20% during the period 2017-2021. As for the juiciest details of the report,...

IAB Honors Digital Advertising Leaders

This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting at the JW Marriott...

Unity Technologies Announces Strategic Integrations With MediaMath and Oracle’s Moat

Unity Technologies, creator of a leading real-time development platform, announced Monday what it calls “key integrations” with MediaMath, a programmatic company for marketers, and Moat, a SaaS analytics measurement company...

How Have Live Streamed Games Transformed The Online Gaming Industry?

“#51 Casino” (Public Domain) by Hasselkus PR Over the last few years, live streaming content from across the internet has become an everyday activity for millions of consumers. In fact, you...

Qubit's 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in...

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old – The state of the travel and tourism market is in transition based on a...

GroupM Agrees Claims Majority Stake in Promising Indian Company

WPP announced Monday that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009...

Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’

A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content — a figure that jumps to 11.1 hours per day...

Factual Launches Geopulse Insights and Geopulse Measurement to Help Marketers

Factual, a location data company, announced last week the availability of Geopulse Insights and Geopulse Measurement, giving marketers and agencies the tools to tap into comprehensive, high-quality location data to...

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