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Sunday, August 19, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Will More Mobile Giants Step Up For Renewable Energy Commitment?

This week, Green America congratulated T-Mobile on being the first telecom company in the U.S. to adopt the RE100 pledge, the company’s commitment to move to 100 percent renewable energy...

Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients,...

According to the findings of a new three month study, tailored and interactive text messaging are powerful tools when it comes to boosting chronic condition medication refill adherence in Medicare...

DVCon U.S. 2018 Adds New Topics to Technical Program

MMW learned today that the 2018 Design and Verification Conference and Exhibition U.S. (DVCon U.S.) will offer attendees an intense, information-packed conference with 39 papers, 8 tutorials, 33 posters, 4...

Edgy Content Marketing has Brands and Media Taking Notice

In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative new ways. To that end, Take 5 Media Group is “raising...

hoopo Aims to Provide Low-Power Geolocation Solutions for IoT

In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of the company and its innovative, accurate geolocation solution for low-power...

Trusted Media Brands Expands Partnership with Taboola

Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to its audiences in the U.S. and Canada. We’re told that the...

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences. MMW has learned that these...

TEGNA to Grow OTT Ad Network Through Investment in Tubi TV

TEGNA Inc. today announced a strategic investment in Tubi TV, the industry’s leading free streaming and TV movie network. The investment extends TEGNA’s position in the over-the-top (OTT) space and builds...

First Look: Lander Moab Case + Band for Apple Watch Impresses

Lander, the creator of expedition-inspired mobile accessories, has channeled its outdoor design prowess with Moab Case + Band for Apple Watch, MMW has learned, with the company calling it a...

5th Annual Digital Entertainment World to Feature Speakers from Facebook, Apple, Netflix, YouTube, Microsoft...

Recognized by Hollywood insiders, digital influencers and industry leaders throughout the world as a “must-attend” event, now in its 5th year Digital Entertainment World (DEW) is fast approaching. And it’s “where...

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