Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Facebook veteran Adam Mosseri to lead Instagram

Brief: Facebook named Adam Mosseri as the...

Smart checkouts will process $45B in transactions by 2023, study says

Dive Brief: Smart checkout technology systems are...

Using Agility as an Excuse for Indecisiveness

The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is one of the biggest buzzwords in business today. Companies are either...

What is the Most Effective Tool in Mobile Marketing?

Back in the old days of marketing, there was really only a limited way of doing things. Having a website that advertised your products and services was enough to direct...

How Rewarded Video Ads Can Drive In-Game Purchases

The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally...

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