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Wednesday, February 21, 2018

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Has Black Friday Marketing Infiltrated Your Thanksgiving?

Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years...

Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members,...

BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social...

Tapjoy Holiday Prediction: Mobile Gamers to Install and Play More Games

Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a new study from Tapjoy, which further notes that a majority of...

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics...

Influencers are more active endorsing beauty brands through Instagram Stories than on Snapchat, but smaller beauty brands still thrive very well on Snapchat staying under the radar while engaging their...

Innovation Central: BandwidthX Launches BxNotify

This week, MMW learned that BandwidthX is ready to roll out BxNotify, the company’s newest addition to the BX product line. So what’s the new offering packing? This messaging service channel utilizes...

Former Home Office Finance Director Appointed As Joint MD of Aareon UK and 1st...

Nigel Rees has been appointed as Joint UK MD of Aareon (www.aareon.co.uk) and 1st Touch (www.1sttouch.com), a role he will share with current Aareon MD Steve Makin. In his new...

Sizmek, Tapad to Power Global Cross-Device Reach

Tapad, a leader in cross-device marketing technology, announced Thursday a new global partnership with Sizmek. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate,...

Digital Desertion: 60% of consumers less loyal to brands after poor website and app...

Over 80% would consider telling friends about a poor website/app experienceMore than 1 in 3 respondents say long loading times cause them to lose patienceThree quarters of users expect sites...

Exclusive: MMW Touches on the Future of Touch Technology with Zytronic

Recently, MMW caught up with Ian Crosby, VP of Sales & Marketing at Zytronic, a leading and well respected manufacturer and developer of touch technology products. As an innovative company in...

If A Job's Worth eSigning, It's Worth eSigning Well…

Zylpha’s Free eSignature Management Guide Advocates A Best-Practice Only Approach.A free eSignature Management Guide, from Zylpha (www.zylpha.com), is advocating that law firms pursue only Best Practice approaches when introducing the...

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H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing...

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