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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

How Does Game of Whales Help Mobile Game Developers Make Money in Their Sleep

After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go...

Has Black Friday Marketing Infiltrated Your Thanksgiving?

Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years...

Why Gamified Media is the Key to Winning in the Age of Amazon

The following is a guest contributed post by Mark Cullinane, SVP & GM Digital at Publishers Clearing House. At first blush, it wouldn’t seem that Amazon’s business model represents much of...

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences. MMW has learned that these...

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experienceSan Mateo, September 26, 2017 ‒ News and information publishers who enable...

Smart Insoles Stroll Into the 2018 International Consumer Electronics Show

At the 2018 International Consumer Electronics Show (CES), MEGAComfort — a leading Occupational Health and Wellness company focused on work-life wellness solutions — will announce a new generation of Energysole. From...

Former Home Office Finance Director Appointed As Joint MD of Aareon UK and 1st...

Nigel Rees has been appointed as Joint UK MD of Aareon (www.aareon.co.uk) and 1st Touch (www.1sttouch.com), a role he will share with current Aareon MD Steve Makin. In his new...

GroundTruth First End-to-End Self-Service Platform for Location Targeting

GroundTruth, a leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, has just announced GroundTruth Ads Manager, the industry’s first end-to-end...

First Look: Coriant and Prodea Partner to Disrupt IoT Service Adoption Worldwide

Coriant, a global supplier of open, disruptive, and hyperscale networking solutions for service providers and web-scale Internet operators and Prodea, a leading provider of IoT managed solutions and technologies, announced...

How to Kickstart Your App Strategy in 2018

The following is a guest contributed post from Danielle Levitas, SVP of Research at App Annie 2018 will mark the 10-year anniversary for both the Apple App Store and Android Market....

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Omnicom Consolidates Chairman of the Board Position With CEO John Wren...

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