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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Education is the Key to Success in Mobile

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on...

Visiture Joins Shopify Plus Technology Partner Program

Visiture, a full-service marketing agency built for eCommerce merchants, announced Monday its acceptance into the Shopify Plus Technology Partner Program, a selective and vetted list of industry leading technology partners...

The Emerging Marketing Intent Graph: How to Understand and Manage Consumer Preferences

The following is a guest contributed post by Sameer Patel is the CEO of Kahuna   The battleground for understanding and managing consumer preferences is heating up. The recent acquisition of consumer identity...

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A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to...

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