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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

hoopo Aims to Provide Low-Power Geolocation Solutions for IoT

In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of the company and its innovative, accurate geolocation solution for low-power...

New Searchmetrics Study: How Mobile Marketers Can Win on Google Page One with Universal...

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestionsSan Mateo, March 20, 2018 ‒ Online...

Merkle Releases Its Q4 2017 Digital Marketing Report

Just in time for the weekend, new reading material from Merkle that should be a page turner for those in the advertising and marketing worlds. A leading technology-enabled, data-driven performance marketing...

stayhealthy’s History of Innovation Paves Way for a Future of Healthy Progress

When it comes to self help resources in the modern digital healthcare space, few tools and technologies truly bestow upon the masses real power and inspiration to take control of...

The Unique Battleground of Mobile Fraud

The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part...

First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement

Ahead of the weekend, MMW learned that Urban Airship has big plans in the works. Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled what...

Parenting Goes Mobile With New Family App

TwinTech LLC announced this week its full-market release of the wearable child-sensor technology, Monkey KID Sensor. Monkey KID Sensor will debut at the Consumer Electronic Show (CES) in Las Vegas in...

How Brands Are Using Influencer Marketing to Improve SEO

The following is a guest contributed post by Kim Westwood, Founder & Managing Director of Shopping Links Although more than 86% of marketers now use influencer marketing to boost brand awareness...

AdPlugg Announces AMP Integration

This week, AdPlugg announced a new integration with Accelerated Mobile Pages (AMP). The new integration allows publishers to serve ads to their AMP enabled pages using AdPlugg. Accelerated Mobile Pages (AMP)...

Ericsson Predicts Mobile TV Viewing to Reach 50 Percent by 2020

TV is quite literally following us everywhere we go. Ericsson’s eighth ConsumerLab TV and Media Report detailed how we are moving away from traditional TV watching while still being loyal...

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