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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

IAB Honors Digital Advertising Leaders

This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting at the JW Marriott...

Global Programmatic Advertising Platform Market Set to Continue Surge

Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. Given...

How Have Live Streamed Games Transformed The Online Gaming Industry?

“#51 Casino” (Public Domain) by Hasselkus PR Over the last few years, live streaming content from across the internet has become an everyday activity for millions of consumers. In fact, you...

IAB Releases 2018 Digital Content NewFronts Calendar

Ahead of the weekend, the Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of...

How App Science Will Revolutionize Advertising

The following is a guest contributed post from Sudha Reddy, VP Product Innovation at Sabio Mobile. Marketers have essentially become data scavengers, gathering various scraps of information on potential customers and...

5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing

In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent years to create targeted healthcare campaigns. So, what tactics and...

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences. MMW has learned that these...

Prime Time: Amazon Celebrates Biggest Holiday

Amazon celebrated its biggest holiday season with customers all around the world shopping at record levels. According to an announcement made Tuesday, Prime membership continued to grow this holiday – in...

Confirmit adds machine-learning power and end-to-end usability enhancements

Latest release of Confirmit Horizons also endorsed for its unmatched security and availabilityLondon, UK and Oslo, Norway and New York, NY: 7 December 2017: Confirmit has released end-to-end usability enhancements,...

Education is the Key to Success in Mobile

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on...

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