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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Dreamworld AR to Show Live Augmented Reality Demo at CES

Dreamworld AR confirmed to MMW this week that it will be exhibiting our AR technology at CES 2018 from Jan 9th to Jan 12th. Live Demo of their AR headset, Dream...

Industry First Mixed Reality Marketing Summit Coming in September

Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, is launching the marketing and advertising industry’s first ever Mixed Reality Marketing Summit. Created by the founders...

First Look: GTT Expands Channel Partner Program

GTT Communications, Inc. — a leading global cloud networking provider to multinational clients — announced this week the expansion of its channel partner program, designed to meet the unique needs...

Comment on BIA/Kelsey Report: SMBs in Retail Loving SEO, Email, and Mobile as Means...

BIA/Kelsey Report: SMBs in Retail Loving SEO, Email, and Mobile as Means to …Mobile Marketing Watch, on Thu, 04 Jun 2015 07:03:45 -0700BIA Kelsey Report SMBs in Retail Loving...

Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’

Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions. The service, we’re told, now offers integrated social media sharing, and...

Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty

MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data. NextGen consumers are leading the retail industry to a new view...

Stayhealthy Advancing Augmented Reality to Transform Healthcare from Spectator Sport to Full Contact Engagement

Having finally gained a solid footing in diverse industries and evolving markets in recent years, augmented reality has, indeed, arrived. And AR is now poised to do for healthcare what...

Why Gamified Media is the Key to Winning in the Age of Amazon

The following is a guest contributed post by Mark Cullinane, SVP & GM Digital at Publishers Clearing House. At first blush, it wouldn’t seem that Amazon’s business model represents much of...

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