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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

What’s Ahead for Native Advertising in 2018?

Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful,...

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The...

NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter...

Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive...

ironSource Expands Programmatic Marketplace

Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads,...

Shopgate Rolls Out Partner Program for Enterprise-Grade App Platform

Shopgate, Inc., a leading SaaS mobile app platform, has just announced the launch of its New Partner Program at NRF 2018 Retail’s Big Show. The new Shopgate Partner Program is designed...

Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

Email Marketing Lessons to Learn in the Year of the Dog

The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this Chinese New Year will celebrate the eleventh zodiac sign: the dog....

Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about...

The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of...

Graphic Designer Spotlight Interview: Dionna Dorsey

Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic designer Dionna Dorsey of Washington, DC.  — caught my attention....

Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally...

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Google Notifies Site Owners About Delays With Search Console Reports

Google has notified site owners that some reports in Search Console are currently delayed.The delayed reports include:AMPRich Results/Structured DataHreflangIndex CoverageMobile UsabilityThe...

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