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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The...

What’s Ahead for Native Advertising in 2018?

Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful,...

Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about...

The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of...

NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter...

Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive...

Email Marketing Lessons to Learn in the Year of the Dog

The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this Chinese New Year will celebrate the eleventh zodiac sign: the dog....

Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally...

DigiMarCon Announces its Global Digital Marketing Conference Series Events for 2018

Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone...

First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement

Ahead of the weekend, MMW learned that Urban Airship has big plans in the works. Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled what...

Shopgate Rolls Out Partner Program for Enterprise-Grade App Platform

Shopgate, Inc., a leading SaaS mobile app platform, has just announced the launch of its New Partner Program at NRF 2018 Retail’s Big Show. The new Shopgate Partner Program is designed...

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