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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

What’s Ahead for Native Advertising in 2018?

Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful,...

ironSource Expands Programmatic Marketplace

Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads,...

Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

Network Security Threatens Operator Revenues

Research shows consumers will switch networks over security issuesOne-in-four say they would switch – one-in-three say they have doneClear evidence security concerns mean consumer trust is under threatBristol, November 29:...

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The...

Infographic: 4 Essential Digital Marketing Tactics for Multi-Location Businesses

There’s no doubt about it – digital marketing is constantly changing the way marketers attract and convert potential customers. Even if you’ve already implemented a digital marketing plan, there may...

Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Exclusive First Look: AerServ Launches Private Marketplace Tools for...

CAKE by Accelerize Named Sponsor at Affiliate Summit West Las Vegas Event

Kicking off the new year with a bang, Accelerize and its digital marketing software division CAKE announced Tuesday the company’s participation as both a sponsor and exhibitor at Affiliate Summit...

Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018

The following is a guest contributed post by David Sendroff, CEO of Forensiq 2017 was a turning point for the marketing and advertising industry in the realm establishing the true threat...

NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter...

Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive...

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Clothing Boutique Designs Unique Email Marketing Strategy

Paulette Kirk Kasmer, owner of Polka Dot Parlor, encourages her customers to express themselves through fashion. “The store is all about looking good...

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