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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

ePlay Touts Big Shot AR Beta Launch

On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas during the 2018 version of NBA Summer League. The new Augmented...

3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data

The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data that people generate simply by living their lives can be used...

New Native Video Report Sheds Eye Opening Insight

This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed to help advertisers understand how...

A Marketer’s Guide to Harnessing Micro Mobile Moments

The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the marketing landscape in a dramatically short time frame. For the most...

7 Mixed Reality Technology Options for Marketers

The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to brands...

Op-Ed: It’s Time to be Proactive with DDoS Protection

The following is a guest contributed post by Ronald Sens, EMEA Director, A10 Networks Since Mirai and its subsequent variants let the genie out of the bottle, DDoS attacks powered by...

Graphic Designer Spotlight Interview: Dionna Dorsey

Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic designer Dionna Dorsey of Washington, DC.  — caught my attention....

Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about...

The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of...

Connected Cars: The Opportunity Is Closer Than Marketers Think

The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer...

Op-Ed: The Next Billion Mobile Users

The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years after the Chinese explorer Zheng He circumnavigated the world –  allegedly...

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