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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about...

The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of...

Connected Cars: The Opportunity Is Closer Than Marketers Think

The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer...

Op-Ed: The Next Billion Mobile Users

The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years after the Chinese explorer Zheng He circumnavigated the world –  allegedly...

The Tappx Guide to Current and Emergent Mobile Ad Formats

The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads is constantly evolving. It’s no secret...

ironSource Expands Programmatic Marketplace

Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads,...

Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally...

The Laws Of Attraction In A Mobile-First World

The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers, publishers and advertisers. Simply amassing a...

Empathy In Marketing: The Secret To Better Relationships!

The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change more often than the average person changes their socks, but one...

Grupo Imagen Inks Exclusive Partnership with H Code Media

H Code Media, a leader in digital advertising for the US Hispanic market, just announced a new exclusive partnership with Grupo Imagen, a Mexico-based media conglomerate. As part of...

How Mobile Apps Can Turn GDPR into a Competitive Advantage

The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation,...

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