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Sunday, January 21, 2018
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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Op-Ed: Email In a Mobile Age

The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for considering email as a thing of the past. We’ve all read...

Fines For Companies Breaking Anti-Spam Rules Reach New Highs

The following is a guest contributed post from Henry Cazalet. Henry is Director and co-founder of The SMS Works which provides a low cost and reliable SMS API for developers....

Oath President of Advertising Shares 2018 Predictions

The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time to rethink mobile ad engagement. We know that the average U.S....

Tech Advertising Is Actually to Change More in 2018

The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing involves following the trends and timely...

How Brands Are Using Influencer Marketing to Improve SEO

The following is a guest contributed post by Kim Westwood, Founder & Managing Director of Shopping Links Although more than 86% of marketers now use influencer marketing to boost brand awareness...

Healthcare Technology Innovator Stayhealthy Inc. to Kick Off MMW Brand Takeover in February

Stayhealthy, Inc., a lifestyle engagement technology company that develops innovative health measurement solutions, has rapidly emerged as one of the industry’s most promising creators of web-enabled healthcare monitoring products. Today, we...

How to Kickstart Your App Strategy in 2018

The following is a guest contributed post from Danielle Levitas, SVP of Research at App Annie 2018 will mark the 10-year anniversary for both the Apple App Store and Android Market....

Cheetah Mobile Honors Up-and-Coming Graphic Designers

Cheetah Mobile Inc. — a leading mobile internet company — recently held its 2018 CM Global Designer Meetup at the Cheetah Mobile headquarters in Beijing to honor the top designers...

The Rise of Video Ad Fraud And How to Fight It

The following is a guest contributed post from Ignasi Prat, CMO at Tappx Video advertising is victim to a disproportionate level of ad fraud. Whilst video accounts for 45% of total...

Bitcoin, Ethereum, Ripple, Oh My: A Handy Guide to the Fast-Growing World of Cryptocurrency

The following is a guest contributed post from Josh Ong, ‎Director of Global Marketing & Communications at Cheetah Mobile. Cryptocurrency is having something of a moment, and not just financially. Even as...

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Swarm Emerges as a Serious Social Search Tool

Like many of my friends on the Foursquare Swarm application, I am an avid life-logger. I love the fact that Swarm makes it...