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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

The Importance of Content-Type HTML Character Encoding in Email

There have been many questions raised by our members on how email clients set the Content-Type within their HTML emails. As you may already know, the Content-Type plays a...

Email on Acid’s Give Back Day

A few times a year, our entire company spends the day working with a community or non-profit group to lend a helping hand. Choosing to step away from our computers...

Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds

Super Mail Quest is a project by proud email geek Aaron Simmonds. Launching soon, it's an interactive email project that allows you to pick your own destiny, eventually leading to...

How to Build an Interactive Magic 8 Ball for Email

This article will go over a technique on building an interactive Magic 8 Ball entirely in CSS. For those of you who are not familiar with the Magic 8 Ball,...

Gmail iOS Replacing Copyright Symbols With Blue Emoji and How to Fix it

Nov 29 Update:Gmail has fixed this issue. Many in the email community was surprised when Gmail for iOS started to replace the copyright HTML symbol and other symbols such as registered...

How We Created Our Interactive Scrolling Halloween Email

For Halloween we sent an interactive scrolling email featuring a person walking through a landscape of “monsters” to deliver an email. There was a lot of interest in how we...

What is DKIM? Everything You Need to Know About Digital Signatures

DomainKeys Identified Mail (DKIM) allows senders to associate a domain name with an email message, thus vouching for its authenticity. This is done by "signing" the email with a digital signature,...

Media Queries Demystified: CSS Min-Width and Max-Width

Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in...

Developing HTML Emails for Gmail: 12 Things you MUST know

Mar 8, 2017 Update:This article has been updated to reflect the big Gmail update that included support for responsive email. Gmail has several email clients. Gmail app for non-google accounts (GANGA) does...

The Basics of Email Design

Have you ever wondered why can't you use the same fancy design in your email templates as on your website? Read on below and you'll learn the basics / limitations...

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