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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Should Your Emails Match Your Website Design?

[youtube https://www.youtube.com/watch?v=hUHIKSsh_uk?rel=0&showinfo=0] You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while...

Understanding content, social and email Marketing

As a small business owner, you wear multiple...

Convert Site Visitors into Buyers | Listrak Insights

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%. With this comes a dramatic...

Brian White Quilts His Way to New Heights

Brian White never really thought of himself as a visual artist. But he’s always had a knack for math, which is how...

What Affiliate Bloggers Need to Know about the FTC Disclosure Guidelines

No affiliate marketing program is the same. The terms and conditions may vary from one program to the next. But there’s one rule that remains the same across the...

Keep email clicks and readers on the rise

As your business evolves and changes, your email...

6 SEO Essentials for Travel & Hospitality Industry | Listrak Insights

Consumers are increasingly taking a self-serve approach when it comes to making purchase decisions, and it’s no different in the travel and hospitality industry. In fact, nearly half of all...

A Look at The Mothership’s First Year

Diversity is at the heart of MailChimp’s business. Our customers are all over the globe and represent a multitude of cultures and...

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