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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

The holidays are nearly upon us. Which means it’s time to plan your holiday email marketing – like Black Friday sale emails, festive newsletters or even just season’s...

Listrak Receives World-Class Net Promoter Score® of 80 | Listrak Insights

According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly...

We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got...

If you’re looking for the 5 simple steps to start using the sentiment widget for yourself, click here. Every time we sent an email, we ended up with lots...

The Importance of Optimizing Email for Accessibility | Listrak Insights

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?” That question is just as important...

Why You Should Clean Your Email List (and How to Do It)

You built up your list of subscribers. Now it’s time to remove a bunch of them. Cleaning your email list can improve three key metrics: deliverability, open rates and...

Email Design: 9 Apps and Plugins to Streamline Your Design Process | Listrak Insights

When it comes to email design, time is extremely important – especially as you ramp up for the holidays. We want to create gorgeous, user-friendly designs, but we don’t want...

New Holiday Email Templates Your Readers Will Love to Open

(Want more email gifts? Unwrap our 2017 Holiday GIF Guide with 16 free GIFs.) Santa came early for AWeber customers this year. With the help of our design elves,...

7 Barriers to successful multi-touch attribution

Marketers are failing to overcome the common barriers to true multi-touch attribution – mostly because they aren’t aware of them. Here we explore 7 of the most common hurdles to implementing...

The Importance of Live Text in Email | Listrak Insights

Imagine a subway commuter on his cellphone with barely any signal. He’s trying to read an email from his favorite shoe brand, but none of the images will load. And...

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