Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Filmstrip+ Interactive Email Technique: Adding Support For More Email Clients

Two few weeks ago I wrote about the Filmstrip Technique that allowed interactive email to work in the Gmail app using windowed named anchors. However that technique didn't work with...

Two New Clients Come to Email on Acid

As we come up to the holiday period, ensuring proper testing of our emails becomes an even more important task. That’s why we’ve gone ahead and added even more new...

Email for Inbound Marketing: Best-Practices and Tips [Infographic]

Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all...

Webinar Recap: Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant

Last week we were excited to team up with eROI to bring you an hour-long webinar all about interactive email. We were thrilled to see so many people are interested...

Holiday Email Marketing Trends and Tips for 2017 From the Experts

There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now...

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But...

Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new...

CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft’s webmail properties only supported table background image attributes and not support...

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