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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Mobile Holiday Strategies for Considersation | Listrak Insights

The holiday season brings an abundance of advertising noise to consumers, and for retailers, it is difficult to stand out. The question is --- how do you distinguish yourself and...

Introducing Click Automations in your AWeber Campaigns

Your email subscribers are distracted. Between the blogs, vlogs, tweets, snaps, chats and podcasts, not to mention the hundreds of other emails hitting the inbox, you have to battle...

Choosing the Best Pop-Up Design for Your Goals | Listrak Insights

If you’re ready to grow your email list then a pop-up on your website is a must-have. Getting started designing a pop-up may be a bit daunting, though. There are so...

Tag Subscribers Who Open Your Emails – New in Campaigns!

Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated...

What We Learned from Prime Day – And What You Can Apply to Your...

Amazon's 30 hour sale has ended, and while the online retailer doesn't release sales data, it did release a statement saying yesterday was its biggest shopping event in its history,...

Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

The holidays are nearly upon us. Which means it’s time to plan your holiday email marketing – like Black Friday sale emails, festive newsletters or even just season’s...

Listrak Receives World-Class Net Promoter Score® of 80 | Listrak Insights

According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly...

We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got...

If you’re looking for the 5 simple steps to start using the sentiment widget for yourself, click here. Every time we sent an email, we ended up with lots...

The Importance of Optimizing Email for Accessibility | Listrak Insights

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?” That question is just as important...

Why You Should Clean Your Email List (and How to Do It)

You built up your list of subscribers. Now it’s time to remove a bunch of them. Cleaning your email list can improve three key metrics: deliverability, open rates and...

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