Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Announcing the Email on Acid Dreamweaver Plugin

Announcing the Email on Acid Dreamweaver Plugin It'll come as no surprise to readers that we think Email Testing is one of the most important parts in the creation of any...

The New Yahoo! Mail and How to Target It

Yahoo! Mail released an update two weeks ago that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how...

Introducing Email on Acid Code Repair

For years you’ve been trusting us to show you what your emails look like, as well as the tips and tricks on how to correct those pesky problems. Your team...

Announcing the Email on Acid Chrome Extension

It'll come as no surprise to readers that we think Email Testing is one of the most important parts in the creation of any email campaign. We do also realize...

CSS Targeting for AOL Mail

Among webmail clients, I would say AOL Mail is the most friendly when it comes to processing CSS. Unlike Gmail and Yahoo! Mail, AOL Mail allows a lot more CSS styles and...

How to Build an Interactive Quiz in Email

Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without...

Radio Input Bug Causes Media Queries to Activate in Internet Explorer

When creating interactive emails, you may have noticed that the email sometimes misbehaves or renders oddly in Yahoo! Mail or AOL Mail when viewed in Internet Explorer (IE). The...

Don’t Worry Video in Email Still Supported in iOS 11

If you've not been following the iOS 11 beta news lately, this article may not be news. A few months back when Apple released the first version of the iOS...

Accessibility in Email Webinar Recap

Last week we hosted a webinar all about Accessibility in Email. I think it's safe to say that the webinar was a resounding success. We were truly touched to see...

10 Tried and True Tactics for Getting Your First Coaching Client

You’ve seen their posts on social media… Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives. They tell the tales...

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