Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Romance your readers with email valentines

February is the perfect time of year to show a little love to your customers. After all, Valentine’s Day is one of the busiest shopping days of the year. Last year,...

Priceless experiences, storymaking and the “moment of truth”: Why MasterCard sees itself as a...

During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of...

SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value. It makes sense that multichannel...

The Numbers Are In: How You Spent Your Holidays

In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no...

Why This Art Director Is Ditching Design for Text-Only Emails

Sometimes the stripped-down version works best. Like the acoustic version of your favorite song. Or the Instagram photo with zero filters. Or the film without the 3D effects. But can...

Get answers to all your newsletter questions

A newsletter is one of the most important building blocks of your email marketing program. Well-executed, email newsletters tell the story of your business in a way that keeps your...

The social media updates to keep from 2017

There’s no quiet year in social media updates and 2017 wasn’t an exception. All the big social platforms had a busy year, either trying to recover from past losses or...

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message. Today’s consumers have come to expect personal...

7 Marketing Resolutions You Can Keep

Each of our customers has a unique story, which we love highlighting in our What’s in Store series. Every week we showcase another e-commerce brand, including the tips and tricks...

10 FREE Valentine’s Day GIFs Your Subscribers Will Love

Time to get all mushy: Our readers and subscribers are the absolute best. To show our appreciation this Valentine’s Day, we wanted to send you each a dozen red roses and...

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