Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

5 tips to improve nonprofit emails

It used to be that nonprofits relied on...

Everything You Need to Know about Using GIFs in Email

[youtube https://www.youtube.com/watch?v=f28GDROGKHk?rel=0&showinfo=0] GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a...

5 A/B testing tips for click-worthy subject lines

Nearly half of email recipients decide whether to...

How Long Should You Run Your A/B Test?

No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from...

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