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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

3 Simple Ways to Get Started with Action-Based Email Automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said,...

6 super survey questions for retail heroes

What separates the mild-mannered retail store...

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