Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

HTML Email Design Best Practices: The 10 Golden Rules | Listrak Insights

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of...

Email Design Best Practices: The 10 Golden Rules | Listrak Insights

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of...

Artificial Intelligence, Machine Learning and Predictive Analytics | Listrak Insights

I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology...

How to Communicate Effectively with Your Email Designers | Listrak Insights

One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your...

5 Ways You Can Leverage Social Media in Your Email Marketing | Listrak Insights

Social media isn’t going anywhere anytime soon. It’s time to start using it to your advantage by aligning your social media and email marketing! It’s definitely worthwhile: by spending a...

A Total Eclipse of The Inbox: Using a Natural Phenomenon in Your Email Marketing...

Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning. This was the first total solar eclipse...

Holiday Email Design: How to Stay Festive Without Losing Your Brand | Listrak Insights

As heat rolls across the country in waves, there’s obviously one thing on every email marketer’s mind: the winter holidays! Grab your sunglasses and a glass of lemonade, sit back,...

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