Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How We Increased Engagement for Our Online Course by 150% with Marketing Automation

Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails. How can you make everyone happy? Here at AWeber, we faced...

How to Write the Perfect Welcome Email in Under One Minute

Your welcome email is the very first message you send to your subscribers — so it’s important to make a fantastic first impression. The reason: If you dazzle...

New GDPR Tools From MailChimp

No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot...

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Why Good Is a Four-Letter Word

One of my favorite sayings from my time in advertising is the quote attributed to Jay Chiat: “Good enough is not enough.” Today,...

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