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Thursday, May 24, 2018

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Accessibility in Email Webinar Recap

Last week we hosted a webinar all about Accessibility in Email. I think it's safe to say that the webinar was a resounding success. We were truly touched to see...

10 Tried and True Tactics for Getting Your First Coaching Client

You’ve seen their posts on social media… Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives. They tell the tales...

Introducing the Filmstrip Interactive Email Technique

You've read all about interactive emails. You're thinking this is really cool, that you should give it a try. Then you find out there's all these weird CSS things you...

Recent Changes to Email on Acid

You may have noticed a few improvements around Email on Acid this past week. In an effort to constantly improve our offerings to you, we’re always updating and tweaking our...

Filmstrip+ Interactive Email Technique: Adding Support For More Email Clients

Two few weeks ago I wrote about the Filmstrip Technique that allowed interactive email to work in the Gmail app using windowed named anchors. However that technique didn't work with...

Two New Clients Come to Email on Acid

As we come up to the holiday period, ensuring proper testing of our emails becomes an even more important task. That’s why we’ve gone ahead and added even more new...

Email for Inbound Marketing: Best-Practices and Tips [Infographic]

Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all...

Webinar Recap: Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant

Last week we were excited to team up with eROI to bring you an hour-long webinar all about interactive email. We were thrilled to see so many people are interested...

Holiday Email Marketing Trends and Tips for 2017 From the Experts

There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now...

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But...

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