Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Getting the Most Out of Your Email Header, Footer and Navigation | Listrak Insights

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good? These pieces are usually repeated in each email you send,...

40 sun-sational subject lines for summer

As the weather gets warmer, everyone’s...

Updated Forms, Improved Subscriber Management, and More

Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that...

Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip

Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with...

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6 Things Brands Should Think About Before Taking a Political Stance

I don't think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that...