Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

4 Rules for Writing an Effective Email Preheader

Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing...

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs. The question becomes less about “Should we...

3 Ways to Keep the Audience Hanging on Your Every Word

Public speaking is a lot like email marketing. It’s a way to inspire action, garner attention, and create a remarkable connection with your audience through your words. That’s...

Think Outside the Box: Unique Popup Strategies to Increase Acquisition | Listrak Insights

Gone are the days of tradition; Popup Pro is here to shake up the game.  We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady...

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Google adds new SEO Audit category to Chrome’s Lighthouse extension

The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages. The post...