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Sunday, July 22, 2018

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

The State of Marketing: Q&A with Ivan Silva of Virid | Listrak Insights

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid. But how do the two companies complement each other, and what’s...

It’s the law: 7 email marketing rules to know

Did you know there’s a law...

Keep Your Business Sailing Smoothly While You’re on Vacation

Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But...

Your Guide to Writing the World’s Best Email Subject Lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh?

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Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan...