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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How to create a pop-up form for your website

Building your email list just became...

The Top 7 Questions Everyone Has about Email List Segmentation

As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions...

Tutorial: Animated Image Carousel for Email with Sliding Transitions

This is a follow up to the Animated Image Carousel for Email tutorial. In this article, we will go over how to make the images slide instead of fade when...

Why Every Great Marketer Should Send a Personal ‘Story Email’

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually...

Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data...

Disclaimer: This blog post is for informational purposes only, and you should not consider it legal advice. We recommend that you seek legal and other professional counsel to...

Unlocking Data to Boost Customer Acquisition Efforts, Part I | Listrak Insights

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But even with the sheer amount of data available to us...

How MailChimp’s Onboarding Has Evolved

Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding...

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4 Ways Online Video Content Can Better Connect With Viewers

2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched...