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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid...

Free Responsive Email Template

With mobile here to stay and so many of our users inquiring about best practices for developing responsive emails, we figured it's a great time to offer up a series...

10 Tried and True Tactics for Getting Your First Coaching Client

You’ve seen their posts on social media… Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives. They tell the tales...

The social media updates to keep from 2017

There’s no quiet year in social media updates and 2017 wasn’t an exception. All the big social platforms had a busy year, either trying to recover from past losses or...

We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got...

If you’re looking for the 5 simple steps to start using the sentiment widget for yourself, click here. Every time we sent an email, we ended up with lots...

The Importance of Optimizing Email for Accessibility | Listrak Insights

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?” That question is just as important...

Keep email clicks and readers on the rise

As your business evolves and changes, your email...

Tag Subscribers Who Open Your Emails – New in Campaigns!

Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated...

How to Prevent Gmail From Displaying An Image Download Button In Your Email

One of the common annoyances in Gmail webmail is Gmail displaying an image download icon when a user moves the cursor over an unlinked image. Thanks to Gmail's recent support...

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