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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Introducing a New and Improved Campaign Builder

Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the...

7 Barriers to successful multi-touch attribution

Marketers are failing to overcome the common barriers to true multi-touch attribution – mostly because they aren’t aware of them. Here we explore 7 of the most common hurdles to implementing...

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But...

Getting to Know Tiny Doors ATL

  “Whisper!” Over the phone, there’s silence, then a low, burbling growl. “Oh, that was good! Did you hear it?” Karen Anderson asks....

Tutorial: Implementing Navigation Controls in Image Carousels for Email

This is the final follow up to the Animated Image Carousel for Email tutorial series. In this article, we will go over how to add navigation arrows as and thumbnails...

Why Every Great Marketer Should Send a Personal ‘Story Email’

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually...

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message. Today’s consumers have come to expect personal...

3 Types of Triggered Email Campaigns You Can Personalize with User- Generated Content |...

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time...

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