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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines and I took the opportunity to interview Cassie Spencer, Manager of Email Marketing to discover some of the...

What You Need to Know About the New Gmail iOS Update

Until now, the Gmail app for iOS has only supported Gmail accounts or accounts hosted on G-Suite domains. However, in December, Google pushed a new update to the iOS app...

5 Tips to Prepare Your Business for GDPR | Listrak Insights

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.Note that...

Minesweeper Interactive Email: Interview with Camille and miah from table tr td

Camille Palu and miah roberts (miah likes his name spelled with lowercase) and their website table tr td have been getting a lot of buzz lately among the email design...

Developing HTML Emails for Gmail: 12 Things you MUST know

Mar 8, 2017 Update:This article has been updated to reflect the big Gmail update that included support for responsive email. Gmail has several email clients. Gmail app for non-google accounts (GANGA) does...

5 tips to improve nonprofit emails

It used to be that nonprofits relied on...

5 Email Marketing Trends You Can’t Afford to Ignore in 2018

I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a...

Mobile Marketing Strategies: Using SMS and MMS Together | Listrak Insights

For example, you can use it to re-engage email subscribers who have become disengaged with message - or, you can reward your most loyal customers with exclusive offers. Not convinced yet?...

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Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email...

Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox. But there are certain marketers whose messages rise...

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