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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft’s webmail properties only supported table background image attributes and not support...

Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds

Super Mail Quest is a project by proud email geek Aaron Simmonds. Launching soon, it's an interactive email project that allows you to pick your own destiny, eventually leading to...

Are Chatbots the Death of Email Marketing?

Spoiler alert: Chatbots are not the death of email marketing. Every year or so a new technology comes around claiming to bring about the end of email marketing. Fortunately, for...

600+ Free Email Templates from Email on Acid

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process. Instead of creating a template from...

9 FREE Summer GIFs to Add to Your Next Email

We may be blaring “Summertime” by Will Smith right now, but this post is all about “Gettin’ GIF-fy Wit It.” Below, you’ll find 9 animated summer GIFs for every...

Email on Acid’s Give Back Day

A few times a year, our entire company spends the day working with a community or non-profit group to lend a helping hand. Choosing to step away from our computers...

How to use sign-up forms to grow your email list

You’re creating engaging email newsletters, offers...

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines and I took the opportunity to interview Cassie Spencer, Manager of Email Marketing to discover some of the...

Free Responsive Email Template

With mobile here to stay and so many of our users inquiring about best practices for developing responsive emails, we figured it's a great time to offer up a series...

The Importance of Content-Type HTML Character Encoding in Email

There have been many questions raised by our members on how email clients set the Content-Type within their HTML emails. As you may already know, the Content-Type plays a...

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