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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What You Need to Know About the New Gmail iOS Update

Until now, the Gmail app for iOS has only supported Gmail accounts or accounts hosted on G-Suite domains. However, in December, Google pushed a new update to the iOS app...

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines and I took the opportunity to interview Cassie Spencer, Manager of Email Marketing to discover some of the...

Mobile Marketing Strategies: Using SMS and MMS Together | Listrak Insights

For example, you can use it to re-engage email subscribers who have become disengaged with message - or, you can reward your most loyal customers with exclusive offers. Not convinced yet?...

Minesweeper Interactive Email: Interview with Camille and miah from table tr td

Camille Palu and miah roberts (miah likes his name spelled with lowercase) and their website table tr td have been getting a lot of buzz lately among the email design...

Developing HTML Emails for Gmail: 12 Things you MUST know

Mar 8, 2017 Update:This article has been updated to reflect the big Gmail update that included support for responsive email. Gmail has several email clients. Gmail app for non-google accounts (GANGA) does...

What is DKIM? Everything You Need to Know About Digital Signatures

DomainKeys Identified Mail (DKIM) allows senders to associate a domain name with an email message, thus vouching for its authenticity. This is done by "signing" the email with a digital signature,...

How We Created Our Interactive Scrolling Halloween Email

For Halloween we sent an interactive scrolling email featuring a person walking through a landscape of “monsters” to deliver an email. There was a lot of interest in how we...

5 Tips to Prepare Your Business for GDPR | Listrak Insights

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.Note that...

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