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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How We Created Our Interactive Scrolling Halloween Email

For Halloween we sent an interactive scrolling email featuring a person walking through a landscape of “monsters” to deliver an email. There was a lot of interest in how we...

CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft’s webmail properties only supported table background image attributes and not support...

Techniques for Excellent Emails in Outlook.com

Mar 2017 Update:This article has been updated to address updates. Outlook.com has come on leaps and bounds since this article was originally published. As a result, this article is drastically...

The Basics of Email Design

Have you ever wondered why can't you use the same fancy design in your email templates as on your website? Read on below and you'll learn the basics / limitations...

SMS State of the Industry Report | Listrak Insights

With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct...

Gmail iOS Replacing Copyright Symbols With Blue Emoji and How to Fix it

Nov 29 Update:Gmail has fixed this issue. Many in the email community was surprised when Gmail for iOS started to replace the copyright HTML symbol and other symbols such as registered...

Minesweeper Interactive Email: Interview with Camille and miah from table tr td

Camille Palu and miah roberts (miah likes his name spelled with lowercase) and their website table tr td have been getting a lot of buzz lately among the email design...

Get to Know Your Customers with AWeber, Zapier, and Typeform

It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital marketing? I predict we’ll see a shift in how...

10 FREE Valentine’s Day GIFs Your Subscribers Will Love

Time to get all mushy: Our readers and subscribers are the absolute best. To show our appreciation this Valentine’s Day, we wanted to send you each a dozen red roses and...

Drive conversion with these post-holiday emails

With Black Friday, Cyber Monday, Small Business Saturday...

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Email for Inbound Marketing: Best-Practices and Tips [Infographic]

Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they...