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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What is DKIM? Everything You Need to Know About Digital Signatures

DomainKeys Identified Mail (DKIM) allows senders to associate a domain name with an email message, thus vouching for its authenticity. This is done by "signing" the email with a digital signature,...

Developing HTML Emails for Gmail: 12 Things you MUST know

Mar 8, 2017 Update:This article has been updated to reflect the big Gmail update that included support for responsive email. Gmail has several email clients. Gmail app for non-google accounts (GANGA) does...

CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft’s webmail properties only supported table background image attributes and not support...

How to Build an Interactive Magic 8 Ball for Email

This article will go over a technique on building an interactive Magic 8 Ball entirely in CSS. For those of you who are not familiar with the Magic 8 Ball,...

How We Created Our Interactive Scrolling Halloween Email

For Halloween we sent an interactive scrolling email featuring a person walking through a landscape of “monsters” to deliver an email. There was a lot of interest in how we...

Get to Know Your Customers with AWeber, Zapier, and Typeform

It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital marketing? I predict we’ll see a shift in how...

The Basics of Email Design

Have you ever wondered why can't you use the same fancy design in your email templates as on your website? Read on below and you'll learn the basics / limitations...

5 Email Marketing Trends You Can’t Afford to Ignore in 2018

I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a...

Minesweeper Interactive Email: Interview with Camille and miah from table tr td

Camille Palu and miah roberts (miah likes his name spelled with lowercase) and their website table tr td have been getting a lot of buzz lately among the email design...

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