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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How to use sign-up forms to grow your email list

You’re creating engaging email newsletters, offers...

Media Queries Demystified: CSS Min-Width and Max-Width

Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in...

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines and I took the opportunity to interview Cassie Spencer, Manager of Email Marketing to discover some of the...

Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds

Super Mail Quest is a project by proud email geek Aaron Simmonds. Launching soon, it's an interactive email project that allows you to pick your own destiny, eventually leading to...

What You Need to Know About the New Gmail iOS Update

Until now, the Gmail app for iOS has only supported Gmail accounts or accounts hosted on G-Suite domains. However, in December, Google pushed a new update to the iOS app...

600+ Free Email Templates from Email on Acid

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process. Instead of creating a template from...

How to Restart CSS Animations in Email Using The :active Pseudo-class

This article shows you a technique to restart CSS animations with a single click or tap using the :active pseudo-class. There are two kinds of CSS animations, those that only run once,...

5 Tips to Prepare Your Business for GDPR | Listrak Insights

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.Note that...

The Importance of Content-Type HTML Character Encoding in Email

There have been many questions raised by our members on how email clients set the Content-Type within their HTML emails. As you may already know, the Content-Type plays a...

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