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Sunday, August 19, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

If You Love Watching Professional Bowling on TV, Fox Sports Has You Covered

As Fox continues to expand its sports packages with an eye toward stabilizing the company after the Disney deal, it has made a multiyear deal to broadcast an unexpected sport:...

McCann Names 360i Veteran to Lead Strategy Across North America

Nine months after losing its chief strategy officer to Ogilvy, McCann has hired Lee Maicon, a longtime executive at Dentsu's 360i, to fill the role. Maicon effectively replaces the departed...

How Paid and Organic Facebook Efforts Support Each Other

Facebook can be a strong source of insight into many of your followers' behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit...

Facebook Is Testing Several New Products for Creators on Its Platform

Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS...

Publicis.Sapient Nabs Chief Marketing Officer From Deloitte

Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked with overseeing...

Uber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian

A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an...

We’re in a Retail Renaissance and Focusing on Data Is What Separates the Winners...

Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst...

Tiny Kitchen Made Mini Versions of Top Chef Dishes During Split-Screen Ad Breaks This...

The stakes were huge on the Top Chef finale this season, but where in the world did they find that itty-bitty cut of beef, a doll-sized doppelg?nger of the winner's...

Why ABC Put a ‘Make America Great Again’ Hat in Its Roseanne Subway Activation

It's been two-and-a-half weeks since ABC turned a New York subway train into the iconic Roseanne living room as part of its nostalgia-themed marketing campaign to promote the revival's debut...

Facebook Debuted 3 New Ad Products for Retailers at Shoptalk

On Monday, Facebook reinforced its focus on retail brands at Shoptalk in Las Vegas with its introduction of three new advertising tools. Last September, the social network added the ability...

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4 Ways Your Business Can Relate to the Growing Gen Z...

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