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Thursday, May 24, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Lyft Gives Year-End Love to Its Drivers Who’ve Truly Changed People’s Lives

There's a lot to be said about whether the so-called "sharing economy" actually makes people's lives better or worse. Maybe it's both. But it's compelling, even magical, that everyday people...

Honda’s Heartwarming AR Holiday Card Brought Messages of Love to Kids Who Needed It...

Kids battling cancer can't always leave the hospital to enjoy the holiday season, so RPA and Honda brought some festive magic into their lives through the power of augmented reality....

Wieden + Kennedy Is Back With Instagram’s Popular ‘Stories Are Everywhere’ Part II

Instagram Stories and Wieden + Kennedy Amsterdam are back with a second iteration of its highly anticipated "Stories Are Everywhere" campaign ... and it's magnificent. The W+K-made global multi-channel campaign...

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

All the presents have been unwrapped, but that doesn't mean the season is over for publishers. The "gift guide," where publishers curate products set to some theme and then get...

Fox Amusingly Spoofs In-Flight Safety Videos For Its New Airplane Comedy, LA to Vegas

There's not much to laugh about when it comes to airline travel during the holiday season, but Fox is trying to change that with the marketing campaign for its new...

DigitasLBi Will Go Dark the Last Week of 2017 to Help Light Up Puerto...

This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of...

Here Are the 10 Most Popular TV Shows of the Year Among Sling TV...

Sling TV, a streaming cable service provider, just released some interesting statistics it learned from its subscribers this year. Without releasing or discussing subscriber details, the service said that the...

Adweek’s 25 Most Popular Stories About Digital and Tech in 2017

The world of digital marketing and innovation was very much a sink-or-swim place in 2017, with advertisers and content creators alike scrambling to navigate the consumer trends and rapidly emerging...

Twitter and Emaar Properties Are Ringing In the New Year With a Livestream From...

For the second year in a row, Twitter and Emaar Properties have partnered to livestream Dubai's New Year's Eve festivities to Twitter users around the world. The show will broadcast...

How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’

It is the rare campaign that lasts three years. Few continue to engage and inspire audiences after 10, and even fewer have spanned two full decades. So what's the key...

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