App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Adweek Holds Second Installment of Its Executive Lab Series, Creating a Connected Community

Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from...

ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals

Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But...

Judge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner

Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in...

Reddit and Twitter Are Creating New Video Ad Formats

Reddit is rolling out native video ads, further deepening the platform's ways of putting brands in front of its audience. To help monetize the growing use of video content on...

20 Ad Campaigns That Will Win at Cannes

Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers,...

Snapchat Introduces Shoppable Snap Ads, Amping Up Its Ecommerce Offerings

Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook. After introducing "Shoppable AR"...

How Social Media Will Integrate With Autonomous Vehicles

Imagine scrolling through your Twitter or Facebook feed right on the windshield of your vehicle, or even voicing a command that tells your car to read your text messages. Some...

Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity

Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know...

Infographic: Marketers Need to Stop Pandering to Millennials

With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will...

Condom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached...

You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get...

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