App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Bolstered by AT&T’s Verdict, Comcast Officially Makes $65 Billion Cash Offer to Buy Fox

It took just 24 hours to answer any lingering questions about the extent to which AT&T's seismic court victory on Tuesday would upend the TV industry. Emboldened by the decision...

Which Players in 2018 FIFA World Cup Russia Have the Most Instagram Followers?

Instagram had some fun in the run-up to Thursday's kickoff of 2018 FIFA World Cup Russia, compiling its All-World Team of participating players, by position and number of followers. The...

3 Benefits Resulting From Ad-Tech Tax Cuts

Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the...

IPG Issues a Memo Reminding Staff to ‘Act Responsibly’ at Cannes

On Tuesday morning, IPG leadership sent out an email to all staff attending the 2018 Cannes Lions festival reminding them to conduct themselves properly while away and to avoid "misconduct,"...

How a ‘Weird First Date’ Could Improve Mobile Advertising

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The "WSJ Brand Council," as it has been dubbed,...

A Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days

Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch...

Adweek Holds Second Installment of Its Executive Lab Series, Creating a Connected Community

Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from...

ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals

Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But...

Judge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner

Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in...

Reddit and Twitter Are Creating New Video Ad Formats

Reddit is rolling out native video ads, further deepening the platform's ways of putting brands in front of its audience. To help monetize the growing use of video content on...

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What These Stars Are Most Excited to See at the Upfronts

As the 2018 upfronts week draws to a close, we caught up with some of the stars whose shows are being pitched to...

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