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Sunday, July 22, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Michael Wolff and Jeff Goodby Talk Advertising, Journalism vs. Social Media and ‘Fire and...

On first glance, Jeff Goodby and Michael Wolff might seem like polar opposites: one is the stoic creative director behind "Got Milk?" while the other is a journalistic firebrand happy...

Design Army Gives Back to D.C. With a Creative Space Everyone Can Use

Design Army has made the chicken. Now it's going back to the egg. The Washington, D.C., agency, perhaps best known for its gorgeously crafted ads for Georgetown Optician, is planning...

What Local TV News Needs to Do to Survive

Local television news continues to be the dominant source of news for most Americans. Half of all U.S. adults say they "often" get local news from television, according to a...

Are We in a New Consumer Segmentation Era? Social vs. Traditional

Segmentation is one the key pillars of marketing today. Put simply: When you don't segment, you don't personalize; when you don't personalize, you hugely reduce your connection with the people...

How NBC Is Giving Brand Partners the Most Comprehensive Understanding of Their Ad Exposures

Brands pay a lot of money to advertise on NBCUniversal's vast portfolio of media assets. That's why the company is helping its advertisers and agency partners understand just how many...

Parents and Families Are the Biggest Supporters of Voice

While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the...

International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is...

Facebook Says Cambridge Analytica May Have ‘Improperly’ Accessed Personal Data of 87 Million Users

British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of...

Teen Vogue Goes Offline, IRL and VIP For New York City Event

After its inaugural summit in Los Angeles last year, Teen Vogue is holding a second event, centered around issues including gun control, LGBTQ+ rights and the environment, to New York...

Senior VP of Ads and Commerce Jon Alferness Leaves Pinterest

Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is...

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