App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

4 Reasons Why Animation Studios Are Flourishing While Live Action Video Struggles

These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to...

Think You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You

Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot...

Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up

Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative; celebrating home cooking with a series of pop-ups that launched at the end of May in...

Build-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco

It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops...

3 Ways CMOs Can Keep Up in an Ever-Changing Digital World

Today's global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and challenging entire...

5 Fun Facts About How Rick and Morty Fans Stream the Show on Hulu

Rick and Morty is not only Adult Swim's most popular show; it's also a strong performer on Hulu, which has SVOD rights to the series and began streaming Season 3...

Why Telemundo’s World Cup Ad Revenue Will Surpass Fox Sports’, Despite Lower Ratings

Telemundo is in the home stretch of its inaugural men's FIFA World Cup tournament--France and Croatia will meet in Sunday's final match, after Saturday's third-place playoff between England and Belgium--and...

SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources...

SapientRazorfish, the "digital transformation agency" created by the union of SapientNitro and Razorfish, went through a U.S. restructuring this week. Sources who spoke to Adweek on condition of anonymity said...

Twitter Released a Hashtag-Triggered Emoji for the 2018 MLB All-Star Game

Twitter is warming up for the 2018 Major League Baseball All-Star Game next Tuesday with a special hashtag-triggered emoji, as well as a livestreamed preshow prior to Monday night's Home...

A Ballpark’s ‘Millennial Night,’ Offering Participation Ribbons and Naps, Prods a Generational Rift

Given that millennials now range in age from early 20s to late 30s--a grouping we traditionally just call "adults"--it's always a bit odd and potentially incendiary when you hear the...

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