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Friday, April 27, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

6 Digital Stats of the Week That Grabbed Our Attention

Along with the holiday season's cookies and gifts, the past week has also been packed with digital marketing stats. Here are six data-based stories that stood out to us. 1....

Amazon Buying Target Isn’t as Likely as One Tech Analyst Seems to Think

Amazon buying Target sounds like something from a dream--and that's all it could end up being. Gene Munster, a tech analyst and managing partner at Loup Ventures, made the bold...

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words:...

More Than 10 Million People Rang In the New Year With Facebook Live

Usage of Facebook Live reached record levels on New Year's Eve 2016, and New Year's Eve 2017 provided yet more evidence of how mainstream livestreaming via social networks has become....

The X-Files Creator on How Trump’s Presidency Has Made His Show More Relevant Than...

Two years ago, Fox's revival of The X-Files was a huge success. The six-episode return of FBI Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson) ended up as...

BrightLine Aims to Help Streaming Services Target and Measure Their Ads

It may be a new year, but one of the biggest pain points in the world of television streaming remains the same: how do we know who we're reaching? BrightLine,...

The 10 Most Memorable Movie Ad Campaigns of 2017

2017 was a rough year for Hollywood at the box office. Based on actual tickets sold, it was the worst theatrical summer since 1992 and the worst overall year since...

Droga5’s Offbeat First Work for IHOP Is About Pancakes, Pancakes, Pancakes

Droga5 brings some offbeat humor to the usually more buttoned-up IHOP in its first ad for the brand, directed by absurdist master Tom Kuntz, that features two airline pilots who...

Recreational Marijuana Use Is Now Legal in California. Here Come the Ads

Harold, Kumar, Cheech, Chong, Snoop Dogg, those hapless dudes from Pineapple Express. These famous folks, both real and cinematic, are out and proud pot smokers. But what about your neighbor,...

Tracking Metrics in Social 3.0

From impacting the most recent U.S. presidential election to internal workforce issues, Facebook received attention for reasons other than its network and ad platform in 2017. The topic weighing heaviest...

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