App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Snapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas

Snapchat looks like it's turning into a sneakerhead's new favorite ecommerce store. The company partnered with Adidas and Darkstore to pre-release a new style of the Falcon W shoe on...

3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google

For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies...

On the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product Line and...

Casper is getting into all things bedroom decor. After seriously disrupting the mattress category four years ago, the company is looking to add to its offerings as it continues to...

Top Facebook Communications Exec Rachel Whetstone Is Netflix-Bound

Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in July 2017 to become vp of communications...

Serena Williams’ ‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad

Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns...

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office...

Forget Ted Talks: The Richards Group Wants University Students to Tune In to Stan...

The Richards Group and the University of Texas are bringing real-world lessons to advertising students nationwide through a reimagining of the popular Ted Talks lecture series. Launched ahead of the...

True Detective Looks to Rediscover Its Mojo in Its First Trailer for Season 3

Few shows in recent memory have managed to hit both the euphoric highs and dismaying lows of HBO's True Detective. Creator Nic Pizzolatto followed the show's critically-acclaimed debut season in...

The Growth of Social Commerce: Why It Works Now

With big brands dominating the social media influencer circles and celebrities selling their precious endorsements, it was starting to look like the authentic appeal of social media marketing was dead....

Twitter: Here’s How to Turn Off Sound Effects in the App

Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in...

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This Spoken Word Film Is a Prodigious Potpourri of Poop Puns

It's been five years since Poo-Pourri dropped its mother lode--that would be its odor-fighting bathroom product--via the now famous video, "Girls Don't Poop,"...

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