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Tuesday, September 18, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Busch Reminds a Small-Town Family What Their Dad Really Wants for Father’s Day

What does dad want for Father's Day? If you're Joe Gray, father of three living in Cherry Valley, NY, the only thing on your list is a can of Busch....

Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads....

Dropping the Ad Cliches, This Father’s Day Video Looks at the Hopes and Fears...

When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father's Day, it could be easy to go down the...

WaPo Staff Lay Out Grievances To Publication’s Owner With #DearJeffBezos

More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the...

Q&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With #MeToo’s Tarana Burke

IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of...

3 Ways Your Brand Can Join the Fight for Net Neutrality

In May, the Senate approved a resolution to undo the Federal Communication Commission's December 2017 decision to reverse net neutrality. For tech companies and consumers alike, it felt like a...

Why Sony Crackle Is Heading Into the Nielsen Marketing Cloud

Crackle, the free, advertiser-supported streaming network from Sony, will use the Nielsen Marketing Cloud in the hopes of offering more personal and meaningful ads to viewers, and more efficiency for...

Cindy Gallop Has a Bold Suggestion to Help Cannes Lions ‘Eradicate #MeToo’

Gender equality and sexual harassment will inevitably be a major topic of debate at this year's Cannes Lions Festival of Creativity, whether at official events or in the many conversations...

The Blood Donations on Facebook Center Is Rolling Out in India, Bangladesh, Pakistan

Facebook is marking World Blood Donor Day Thursday with the rollout of its Blood Donations on Facebook center in India, Bangladesh and Pakistan. Blood Donations on Facebook enables users in...

This Machine Learning Model Picked Spain to Win the 2018 World Cup

Statisticians at German technical university Technische Universitat Dortmund built a model that used machine learning to predict Spain will win the 2018 World Cup. The prediction is based on 100,000...

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SearchCap: Google My Business dashboard & API, class action awards &...

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