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Tuesday, June 19, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Parents and Families Are the Biggest Supporters of Voice

While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the...

International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is...

Facebook Says Cambridge Analytica May Have ‘Improperly’ Accessed Personal Data of 87 Million Users

British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of...

Teen Vogue Goes Offline, IRL and VIP For New York City Event

After its inaugural summit in Los Angeles last year, Teen Vogue is holding a second event, centered around issues including gun control, LGBTQ+ rights and the environment, to New York...

Senior VP of Ads and Commerce Jon Alferness Leaves Pinterest

Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is...

Facebook Fired Another Shot at Russia’s Internet Research Agency

Russia's Internet Research Agency has not been completely eliminated on Facebook, but the social network announced some progress in its efforts against the entity that sought to influence the 2016...

Twitter Gets Into the MLB Livestreaming Ballgame for 2018

Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting the New York Mets (1:10...

This Perfectly Crafted Denny’s Ad Will Get You Surprisingly Pumped for ‘Solo’

There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic...

How Brands Can Wield Their Power to Inspire Unity Among Consumers

With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and...

WPP Appoints Independent Counsel to Investigate Allegations of ‘Personal Misconduct’ Against CEO Martin Sorrell

The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke...

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