App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

How Online and Brick-and-Mortar Stores Saw a Bump in Sales This Back-to-School Season

We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key...

WPP Expected to Name Longtime Favorite Mark Read as Martin Sorrell’s Successor

To the surprise of very few, WPP is expected to officially promote co-COO Mark Read to CEO. The announcement may come during its half-year results call on Sept. 4. The...

Giving Season Comes to YouTube With the Beta-Tests of Several Fundraising Features

YouTube Thursday took the wraps off YouTube Giving, which product manager Erin Turner described in a blog post as "a suite of features designed to strengthen the way creators and...

Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is...

Miss America Shows Its New Face to the World in Rebranding Campaign

Miss America wants everyone to know that it is a competition, not a pageant. And it never had anything to do with Donald Trump. Back in June, Miss America announced...

Elton John Isn’t the Best at Rap Battles in Snickers’ Newest Celebrity Cameo Ad

Snickers ads have played host to many of the world's most beloved eccentrics and divas, including the recently departed Aretha Franklin and (in the same 2010 ad) Liza Minnelli. Now...

Droga5 Picks Up Essentia Water Creative Account Following Review

Essentia Water announced today their selection of Droga5 as its new lead creative agency of record, following a review managed by Promontory Brands. Droga5 will be tasked with executing on...

WhatsApp: Here’s How to Turn on Two-Step Verification

Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you'll need to enter...

Back to Media: Facebook Head of News Products Alex Hardiman Is Joining The Atlantic

Facebook head of news products Alex Hardiman, who joined the social network in 2016 from The New York Times, is returning to the media side, joining The Atlantic as chief...

Which NFL Players Are Fantasy Football Junkies Discussing on Twitter?

The National Football League season kicks off Thursday, Sept. 6, but it's already primetime for fantasy football leagues. Twitter shared some data on the players, experts and fantasy football sites...

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