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Friday, June 22, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Vice Media’s New CEO Makes Her Debut On The NewFronts Stage

Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...

Applebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth

Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and...

6 Key Takeaways From The 2018 IAB NewFronts

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...

Trump Names NBCU’s Linda Yaccarino to the President’s Council on Sports, Fitness and Nutrition

Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added...

3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy

The fastest way to build buzz for a new product launch? Move your product focus group to social media before the launch. Heinz recently developed a very successful social media...

Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Social media has in many ways revolutionized communication between businesses and their audiences. For financial technology and pretty much every other industry, social media is no longer just an extra...

59% Of All Homes Now Have a Streaming Enabled Screen

Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device...

Kentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds

Beanstalk is definitely a contending horse in this year's running of the Kentucky Derby, right? Nope. It's a global brand extension licensing agency in the Omnicom family. And have you...

Twitter Corrected a Bug That Caused Passwords to Be Stored in Plain Text

Twitter admitted Thursday that it fixed a bug that stored passwords in plain text in an internal log, stressing that the information in that log was contained within Twitter's systems...

Group Nine Media’s NewFront Was All About Obsession

Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to...

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