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Sunday, August 19, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Goodbye, Tronc, We Hardly Knew You

The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun...

What We Learned at Adweek’s Cannes Kick-Off Party

CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW...

Facebook Tightened Its Policies on Advertising Accessories for Weapons

Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning...

Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The...

A Soccer Player Takes the World’s Most Epic Dive—Just for Some KFC

Sometimes, a person wants to ditch work and go get something to eat. But a soccer player takes that impulse to an amusing extreme in a new KFC ad from...

David Droga Still Has Faith in Advertising, Even If You Don’t

"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of Creativity...

L’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming

CANNES, France--Later this year, L'Oreal will roll out a new service: A digital beauty assistant who can help you test out products and give you a sense of what would...

An Introvert’s Guide to Cannes

Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed by a...

No Tech? No Worries. How Visit Seattle Markets the City Through the People Who...

For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and...

Call Me By Your Name Gets a Peach-Scented Vinyl Soundtrack

The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack....

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