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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

BuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s – Nitro-Net

BuzzFeed listicles have given way to BuzzFeed product partnerships.This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy’s to release a line of 100...

Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...

The Wonderful Company Will Sit Out Super Bowl LII

After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company's Wonderful Pistachios brand will sit out Super Bowl...

WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years

Today marks the end of the Martin Sorrell era at WPP. The world's largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33...

Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Amazon's 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it's a fictional scenario...

How Social Media Will Integrate With Autonomous Vehicles

Imagine scrolling through your Twitter or Facebook feed right on the windshield of your vehicle, or even voicing a command that tells your car to read your text messages. Some...

Old Spice Ran a Baffling Ad, Entirely in French, on the Grammys. This Subtitled...

If you were watching the Grammy Awards a few minutes ago, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble...

Rapidly Growing Essentia Water Begins Agency Review of Creative and Strategy Work

Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is...

The Washington Post Just Set Up a Channel on Livestreaming Network Twitch

Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage...

SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources...

SapientRazorfish, the "digital transformation agency" created by the union of SapientNitro and Razorfish, went through a U.S. restructuring this week. Sources who spoke to Nitro-Net on condition of anonymity said...

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The Growth of Social Commerce: Why It Works Now

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