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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Here’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then Picked Up

Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick...

These Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities – Adweek

The animated space creatures featured in Cdiscount’s latest campaign are absolutely over the moon about the French ecommerce site.In the first spot below, we travel to Xylodon 228—“the planet where...

Want Your Work Life to Be a Bit Less Crappy? This Award Could Change...

When it comes to advertising awards, most “call for entries” campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha...

Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from...

Adobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product Launches

A week after it confirmed its $4.75 billion Marketo purchase, Adobe is ratcheting up competition in the mar-tech sector even further with the launch of Data Explorer, a set of...

How a Pair of 360i Vets Cooked Up a ‘Culture Hack’

When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first "culture hack" five years ago, they had no idea it would result in the birth of...

How D.C. Became One of the Top Cities for Inclusive, Female-Driven Entrepreneurship

The imbalance is well documented: The vast majority of funding in the entrepreneurship world goes to men--white men in particular. According to one analysis, roughly 2 percent of venture capital...

Inside Nike’s Most Successful Failure

CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal...

Omnicom’s Sparks & Honey Repositions Itself as a Consultancy, Brings on New CSO

Omnicom's once self-described "next-generation" agency, sparks & honey, is repositioning itself as a "technology-led cultural" consultancy, as it claims to now be prepared to rival the behemoths disrupting the traditional...

Dear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.

Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people. So, if...

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Pinterest Introduces New Product Pins and Shopping Recommendations

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