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Wednesday, September 26, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

How to Overcome Obstacles and Create Winning Ad-Tech Blockchains

It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency,...

Crate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples

Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will...

Amtrak Selects Y&R-Led WPP Team as Agency of Record

Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named...

Tech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence

Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't already...

Adobe’s $4.75 Billion Purchase of Marketo Will Boast Its Ability to Compete With Salesforce

Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings Adobe increasingly in...

UM Retains Charles Schwab’s U.S. Media Business After a Review

Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that...

Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions

Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of...

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium

When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager...

In the AI Race, China Is Mere Steps Behind the U.S.

China and the United States are neck-and-neck in a technology race that could define the future of the economy. That's the premise of venture capitalist and former Google executive Kai-Fu...

Magna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion

Magna, IPG Mediabrands' intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is...

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Walmart Scores 2 Major Victories Over Amazon

As Walmart confirmed its $16-billion investment in Indian e-commerce platform Flipkart, news also emerged that its subsidiary, Jet.com, is now an Apple authorized...

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