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Thursday, April 26, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from...

HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...

If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...

Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or...

Ford Launches Global Creative Review in Major Setback for WPP

WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB,...

Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...

Why the Rise of the Chief Change Officer Is a Business Imperative

Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of...

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after...

Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores

Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set,...

OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for...

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for...

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IPG Mediabrands’ Ad-Tech Unit Cadreon Appoints First Female Global CEO

Today Cadreon, IPG Mediabrands' ad-tech specialist unit, announced the promotion of its first female global CEO. Erica Schmidt takes on the role after...

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