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Wednesday, February 21, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

A Deserted Small Town Is Not What It Appears in This Magical New York...

Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected...

Facebook Is Opening Up Its Community Help Feature to Businesses, Organizations

Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this...

Ethan Hawke Stars in The Y’s New Community-Focused Campaign

The Y (formerly the YMCA) is launching a new content series called "My Y Story" demonstrating the value of its various offerings to individuals and communities, featuring actor Ethan Hawke,...

Pinterest Now Lets You Archive Boards, Rearrange Pins and More

Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards....

Las Vegas’ Ad Agency Explains Why ‘What Happens Here, Stays Here’ Isn’t Going Anywhere

Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners' long-running "What happens here,...

This AI Tool Generates Personalized Shakespearean Sonnets to Give to Your Love

If a robot were to write sonnet, what would it sound like? And, perhaps more importantly, what would it feel like? This Valentine's Day, teams of developers and designers at...

Google Chrome’s Valentine’s Day Massacre of Bad Ads Is Only the Beginning

In 1929, the slaying of seven gangsters in the Saint Valentine's Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago's notorious...

How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway

When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but...

Why Brand Love Has to Go Beyond Algorithms to Be Real

An interviewer surprised me not long ago with the question: "How does 'brand love' compare to personal relationships between individuals?" The term 'brand love' is not one that I've used...

Spooked by the Pending Disney Deal, Ryan Murphy Leaves Longtime Studio Home Fox for...

21st Century Fox has adopted a "business as usual" approach to its TV dealings until Disney's $52.4 billion deal to acquire the company passes the regulatory process. But Ryan Murphy,...

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