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Sunday, August 19, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

A Brilliant Cannes Lions Mobile Winner Catalogs Corrupt Political Candidates

CANNES, France--A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the...

McDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into Arrows

CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that...

Apple Search Ads Creative Sets best practices and optimization examples

Since the launch of Apple Search Ads (ASA) you might have embraced them… …Or at least using them sometimes with different goals: leveraging the keywords popularity data to improve their App...

International Stars Help Danish Tourists Avoid Sunburns in Insane Musical PSAs

Danes aren't generally known for their swarthy complexions--but some of the nation's most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new anti-melanoma campaign from The...

Tennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With Texas

"Don't mess with Texas" is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an...

Thinking of Hiring Talent From Cannes? Focus on the Skills That Led to the...

Cannes Lions provides a recruiting opportunity like no other; the talent showcased and attending the festival is undeniable. It is a beacon, showing how all aspects of the industry are...

Pinterest Partners With FabFitFun For a New ‘Pinterest Box’

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Pinning products is taking a backseat on...

Tech Giants Are Starting to Line Up for a David-Versus-Goliath Privacy Fight in California

When California voters go to the polls in November, they might have a chance to drastically change how companies collect online data about consumers in the state. Now that the...

3 Ways to Make Your Marketing More Customer-Focused

"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting...

On the Adweek Podcast: What to Expect From the Cannes Lions

A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them...

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