App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

The Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativity

In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it's a simple execution with a powerful...

Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Adweek's Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list here). Here, our Best in Show winner: MediaHub |...

Editor’s Letter: It’s Almost Time for Brandweek

I'm filing this editor's letter from inside the bustling and international pressroom at the 10th annual DMexco conference in Cologne, Germany. There are 40,000 people gathered here for a concentrated...

Meredith Sells Time Magazine to Salesforce Founder Marc Benioff

About eight months after Meredith acquired Time Inc., the company announced it has secured new owners for Time magazine. The title will go to Salesforce founder Marc Benioff and his...

Can You Look Fabulous While Cleaning? According to Method, the Answer Is Yes

We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely...

With Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy?

One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track...

As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target

The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow...

NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the Season

With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the...

Arnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as First Key...

Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July....

On the Road to Brandweek: M.Gemi President Cheryl Kaplan Discusses Creating an ‘Obsession-Worthy’ Brand

Let's face it, staying not only current with the latest fashion trends, but figuring out how and where to find them has traditionally been hard work. Even the online experience...

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