App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Foursquare Closes $33 Million Funding Round, Aiming to ‘Refine’ Its Products – Adweek

Foursquare closed a $33 million Series F equity funding round led by Simon Ventures, Naver and longtime backer Union Square Ventures. The company said the first close of $25 million took...

Time’s Up Names Lisa Borders as Its First President and CEO – Adweek

Time’s Up has named Lisa Borders as its first president and CEO.Borders will step down from her current role as president of the WNBA to take on the role at...

Pinterest’s More Ideas Tab Is Now Available to Everyone via Desktop and Its Mobile...

Pinterest officially introduced the More Ideas tab that some users began seeing last month.The new tab enables people to explore new recommendations based on ideas they have already saved, and it...

Walmart Buys The Limited’s Former Plus-Size Line – Adweek

Walmart will acquire women’s plus-size clothing retailer Eloquii in a deal reportedly worth $100 million as retailers of women’s fashion are taking steps to be more inclusive.Walmart did not disclose how...

Twitter Will Livestream 5 Pregame Shows During the Major League Baseball Playoffs – Adweek

Twitter is settling in for the 2018 Major League Baseball postseason with five special livestreamed pregame shows, as well as hashtag-triggered emojis for every playoff club.The schedule for Twitter’s livestreamed...

BlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and Needs – Adweek

At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine learning...

How to Know If Your Facebook Account Has Been Hacked – Adweek

For the second time this year, hackers have attacked millions of Facebook accounts. The social network announced last week that about 50 million users were recently hacked.The hacking occurred because of...

These Are the 10 Best Podcasts to Binge on a Road Trip – Adweek

When you’re cruising down the highway with hours of driving ahead of you, it’s the perfect opportunity to pop on a podcast. There are now seemingly endless options when it...

Burger King’s ‘Blank Whopper’ Sticks Non-Voters With Someone Else’s Awful Choices – Adweek

In the United States, getting people to the polls is hard enough. In Brazil, even those who turn out to vote on Election Day often default to apathy, choosing to...

Why ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy – Adweek

One of the key themes that resonated with marketers at Brandweek last week was the need for brands to be human, or more specifically, empathetic. Data and technology will only...

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Local Services by Google expands beyond US into Canada

Google launches Local Services ads in Vancouver, Toronto. Google’s lead generation program for small local service providers marked its first forays beyond the U.S....

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