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Sunday, May 20, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

WPP Appoints Independent Counsel to Investigate Allegations of ‘Personal Misconduct’ Against CEO Martin Sorrell

The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke...

MSNBC, the Network of The Resistance, Is Rising

For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...

Barclays Investment Bank Launches Global Digital Agency Review

Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to...

SS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new CEO. The move comes as parent company M&C Saatchi Worldwide moves to expand its...

It’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled

Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects--so it built a tiny, run-down kitchen, then remodeled it to prove how much better...

Jack Link’s Names GSD&M as Agency of Record, Ending 13-Year Relationship With Carmichael Lynch

Sasquatch has a new agency partner. Jack Link's named GSD&M as its new creative and strategic agency of record, following a review launched in February and conducted by agency search...

What Dunkin’ Donuts Can Learn From Starbucks’ Social Strategy

Some coffee lovers adore Dunkin' Donuts, others prefer Starbucks and still others don't give a hoot as long as they get their caffeine fix. On the social engagement side, however,...

YouTube Introduced TrueView for Reach Ads

YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog...

Meet the 3 Newest Members to The American Marketing Association’s Marketing Hall of Fame

The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee...

How to Deliver Emotion-Packed, Tailored Experiences Through Design

As a discipline, design has an identity challenge. To begin with, there's quite a bit of confusion about what design actually is and what it can accomplish. In the most...

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