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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Facebook Acquired Email Startup Redkix for Workplace by Facebook

Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email, messaging...

What to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching...

The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another,...

It’s Time to Hire a Chief Brand Safety Officer

Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the...

SS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new CEO. The move comes as parent company M&C Saatchi Worldwide moves to expand its...

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over...

Lucky Generals Confirms That Its Next Office Will Be in New York City –...

Nitro-Net.com - A Global Marketing Group Company In what could be considered one of the least surprising agency announcements of recent years, Lucky Generals has confirmed that it will be opening...

Facebook Is Continuing to Back Groups, With Funding and Features

Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it...

Mike Rowe Offers Live Commentary on His Own Prostate Exam in This Eye-Opening PSA...

If you really take a moment to think about it, the amount of sound medical advice that many adults commonly ignore is a bit alarming. Men, in particular, are encouraged...

Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...

YouTube Is Making It Easier for Users to ‘Go Live’

YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in...

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