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Thursday, April 26, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Facebook Published Its Internal Content Review Guidelines and Added an Appeals Process

Facebook's efforts to restore goodwill with its user base following weeks of controversy touched upon two longtime sore spots with two updates that were announced Tuesday. The social network has...

5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones

Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone's favorite handheld device. Whether you yearn for the old days of...

These Industry Leaders Want to Bring ‘Coherence’ to Content Marketing

Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a...

After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows....

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin....

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Courtyard by Marriott, the largest brand within the world's largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather...

Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek....

Ogilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap

Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter."...

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released "Radical Luxury," a 60-second film appearing in movie theaters across...

Bringing the Social Back to Social Media and Referral Marketing

We've come a long way since the early days of Facebook, when social networks were just that--a network of contacts within your social circle that shared posts and pictures of...

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