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Sunday, July 22, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Price Matching Ain’t What It Used to Be

Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. "More than a...

This Love Story Takes One Hell of a Turn as AT&T’s New Ads Delightfully...

This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots...

How a Political Strategy Can Bolster Brand Reputation in Volatile Times

Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour,...

IPG’s #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment

Has the #MeToo movement lost its steam? "I've been told that I am fuckable by a male colleague," Golin chief creative officer Caroline Dettman told a mostly female audience at...

BuzzFeed’s Newly Launched Site Will Focus Only on News

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed quietly rolled out a new...

Instagram Public Accounts May Soon Be Able to Remove Followers

Instagram confirmed that it is testing a way for public accounts to remove followers, but the Facebook-owned photo- and video-sharing network would not provide further details. Social and digital media...

Pinterest: Here’s How to Make a Board Private

Did you know Pinterest allows you to make your boards private, so that only you can see the Pins they contain? Our guide will show you how to make a...

Snapchat Makes Publicly Shared Snaps Available via News Discovery Platforms

Snap Inc. is granting free access to publicly shared Snapchat content to four news discovery platforms--NewsWhip, Storyful, SAM Desk and Tagboard--in its latest move to make content from its users...

Why Run a Marathon? This Wonderfully Fun Ad From Iceland Has Lots of Good...

There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work--not because it's bad, but because the concept was right in...

Microsoft and Walmart Sitting In a Tree

They don't have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart's preferred cloud provider. In a press...

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