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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Holiday Wishes From AppVersal

AppVersal would like to take this opportunity to wish you and your entire family a Merry Christmas and a very Happy New Year. Looking back, 2015 was an extremely fruitful...

You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better...

Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it's not good enough for War Child. The humanitarian...

How To Give Your Customers What They Want And Win With Mobile Marketing

Marketing is all about people. Americans spend an average of 3.7 hours per day on their smartphones and tablets, proving that we, as a society, have grown remarkably attached to...

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger...

India Goes All In On Apps

  Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In...

Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’...

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a...

Happy New Year – 2017

Here’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally. We...

These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever

Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working...

Getting Into The Chinese App Market – The True Picture

With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android...

High-Resolution, Indeed: 4K Photos Come to Facebook Messenger

If those photos on Facebook Messenger seem a little sharper to you, you're not seeing things. Messenger product managers Sean Kelly and Hagen Green announced in a Newsroom post that...

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Facebook is Testing Upvotes and Downvotes for Comments

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