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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Filter Bubbles: Taking Back Our Social Media Control

When it comes to the "filter bubble" that's at the top of everyone's minds with the current news cycle, the question that often gets asked is, "How did this happen?"...

4 Ways to Use Social Data to Win the War of Relevance

Consumers are overwhelmed. The amount of content and media they are exposed to is growing daily. The explosion of smartphones, new technology and Internet of Things innovation has caused an...

6 Digital Stats of the Week That Grabbed Our Attention

Along with the holiday season's cookies and gifts, the past week has also been packed with digital marketing stats. Here are six data-based stories that stood out to us. 1....

Amazon Buying Target Isn’t as Likely as One Tech Analyst Seems to Think

Amazon buying Target sounds like something from a dream--and that's all it could end up being. Gene Munster, a tech analyst and managing partner at Loup Ventures, made the bold...

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words:...

More Than 10 Million People Rang In the New Year With Facebook Live

Usage of Facebook Live reached record levels on New Year's Eve 2016, and New Year's Eve 2017 provided yet more evidence of how mainstream livestreaming via social networks has become....

The X-Files Creator on How Trump’s Presidency Has Made His Show More Relevant Than...

Two years ago, Fox's revival of The X-Files was a huge success. The six-episode return of FBI Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson) ended up as...

BrightLine Aims to Help Streaming Services Target and Measure Their Ads

It may be a new year, but one of the biggest pain points in the world of television streaming remains the same: how do we know who we're reaching? BrightLine,...

The 10 Most Memorable Movie Ad Campaigns of 2017

2017 was a rough year for Hollywood at the box office. Based on actual tickets sold, it was the worst theatrical summer since 1992 and the worst overall year since...

Droga5’s Offbeat First Work for IHOP Is About Pancakes, Pancakes, Pancakes

Droga5 brings some offbeat humor to the usually more buttoned-up IHOP in its first ad for the brand, directed by absurdist master Tom Kuntz, that features two airline pilots who...

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On the Nitro-Net Podcast: Creativity in the Age of Trump

In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there's been a kind...

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