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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

These Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities – Adweek

The animated space creatures featured in Cdiscount’s latest campaign are absolutely over the moon about the French ecommerce site.In the first spot below, we travel to Xylodon 228—“the planet where...

Publicis.Sapient Nabs Chief Marketing Officer From Deloitte

Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked with overseeing...

How Hotel Brands Can Use Big Data to Connect With a Wider Range of...

During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: "If I can just convince a traveler to...

Facebook Codeless Events Setup for Apps Is Now Available

Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version...

Facebook Messenger Camera Now Offers Boomerang, Selfie Mode – Adweek

Nitro-Net.com - A Global Marketing Group Company Facebook is introducing several new features for the camera in its Messenger application, with many geared toward the holiday season.The social network said over...

You Can Now Buy a Car at Walmart

With its pharmacies, eye doctors, salons and fast food joints, Walmart has worn many hats for quite a long time. Now, it's adding a new one: car dealer. Roughly 250...

New WPP CEO Announces First 3 Executive Appointments – Adweek

Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago.A spokesperson for WPP confirmed a series of three reported...

Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air...

Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan...

Here’s How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago –...

Nitro-Net.com - A Global Marketing Group Company In the weeks leading up to the national bicentennial of July 4, 1976, communities across America joined in the craze for shoving time capsules...

DDB Promotes Wendy Clark to Global CEO, Making Her the First Woman to Lead...

Omnicom has promoted Wendy Clark to the role of DDB global president and CEO. Clark, who formerly served as North American CEO, reports directly to Omnicom CEO John Wren and...

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5 Steps for Protecting Your Brand Against Social Media Piracy

Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be...

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