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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

BuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s – Nitro-Net

BuzzFeed listicles have given way to BuzzFeed product partnerships.This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy’s to release a line of 100...

Dr. Pepper Snapple Group Rewrites History to Promote Its New Straight Up Tea

Dr. Pepper Snapple Group is starting to spread the word about its new brand, Straight Up Tea, and, while doing so, is spreading some wild rumors about what sparked the...

5 Takeaways From Tide’s Full-Blown Super Bowl Blitz

Sunday night's game may have been between the Philadelphia Eagles and New England's Patriots, but Tide's commercial takeover stole the advertising show. Over the course of four hours, Tide slowly...

Facebook Live Was Rolled Out to All Users 2 Years Ago Today

Facebook Live became available to all users two years ago today, and vice president of product Fidji Simo marked its "anniversary" by providing a look at the feature's progress. Simo...

How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations –...

Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its...

This Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other Trailers Feel Obsolete

Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But...

Tech Giants Are Starting to Line Up for a David-Versus-Goliath Privacy Fight in California

When California voters go to the polls in November, they might have a chance to drastically change how companies collect online data about consumers in the state. Now that the...

Twitter Folded Its Live Video Team Into Its Content Partnerships Group

Twitter's commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported...

Duplass Brothers’ Creative Shop Donut Expands Reach to New York

Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast--setting up shop in New York. The agency...

Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers

At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of branding, starting with what...

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