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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy

Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he's constantly trying to figure out how to take the three-decades-old niche sport and...

Danny Trejo Gets Dolled Up for Family Guy’s Mobile Game on the Eve of...

Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and...

Cindy Crawford Is Recreating Her Iconic Pepsi Spot for the Super Bowl, 26 Years...

Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game...

Instagram: Here’s How to Stop Someone From Following You

Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will...

The Wonderful Company Will Sit Out Super Bowl LII

After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company's Wonderful Pistachios brand will sit out Super Bowl...

Lyft’s Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft...

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app's plan to win over those coveted customers? Craft beer....

At CES, TVs Are Bigger, Better and Smarter With Digital Assistants

Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer...

Even the World’s Biggest Tech Event Can’t Keep the Lights On

Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center,...

The Most Disturbing Booth at CES Is Actually an Ad for Netflix’s New Sci-Fi...

Companies show off a lot of weird stuff at CES--connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends'...

The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December....

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Facebook Lets Pages Post Pre-Recorded “Live” Videos

Facebook is making its ‘Premieres’ feature available to everyone, which allows pages to publish pre-recorded video as “live” content.This will let pages debut...

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