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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

This L.A. Creative Shop Upended the Traditional Agency Model

After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives...

Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home

As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That's why Amazon's Alexa and...

Oprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe Awards

Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this...

ABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...

ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title...

LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White Collar’ Stereotype

Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot,...

Q&A: L’Oréal’s Head of Innovation Labs on What’s Working and Not Working With Wearables

L'Or?al thinks the big future of wearables is getting smaller. Specifically, wearables will be the size of one of your fingernails. Literally. Two years ago, L'Or?al launched a heart-shaped patch...

WPP’s Kantar Is Ready to Take On Consulting Firms Infringing on Agency Territory

As consulting firms continue to move aggressively into ad agencies' territory (with major players including Accenture, Deloitte, IBM and PricewaterhouseCoopers), WPP has come back to assert its dominance through Kantar,...

What These 5 Women Are Doing to Solve Tech’s Diversity Problem

At a time when diversity remains a front-burner issue within the tech industry, this year's Consumer Electronics Show--the tech world's largest conference--is surprisingly lacking in, well, diversity. While, in the...

Why AI Is the New Battleground for Brand Marketers

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers'...

The Handmaid’s Tale Wins Big Again During the Most Political Golden Globes Telecast Ever

The Golden Globes are usually billed as Hollywood's wildest awards telecast. However, the show's typically freewheeling atmosphere took a backseat this year to the most political telecast ever, as Hollywood's...

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Looking back at 2018 in search: A time traveler’s year in...

What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what...

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