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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Meet the Woman Behind Some of the Most Recognizable Brand Typefaces

While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's...

How WWE Raw Turned the Brand Into a Global Entertainment Company

For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate...

The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable...

Voice Reigned at CES 2018, but Diversity Was Still Elusive

Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon...

6 Ways to Create a Live Event That Encourages Social Sharing

It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you'll want to pay just as much...

Got a Desperate, Crushing Love for Plants? Here Are the Juice Ads for You

In case that 8th-grade lesson in photosynthesis didn't stick, premium juice brand Suja kindly gives a modern refresher on the process, calling it "magical witchcraft" in videos that are colorful,...

CVS Will Stop Altering Beauty Images in Stores and Online

CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores. "As a woman, mother and president...

The Story Behind These Creepy Ads for a Soulless Corporation That Makes Everything

When the faceless conglomerate Hampton DeVille says in its new ads that it makes "everything," it's not kidding. The global powerhouse has tentacles in tech, medicine, weapons, agriculture, entertainment and...

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial

Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun...

Nitro-Net’s Arc Awards: Recognizing the Best Brand Storytelling of 2017

January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused...

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Will Amazon Dominate Influencer Marketing Too?

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